Director of Practice Marketing

Why join us? This is an exciting time to join OneOncology. Our values-driven culture reflects our startup enthusiasm supported by industry leaders in oncology, technology, and finance. We are looking for talented and highly-motivated individuals who demonstrate a natural desire to improve and build new processes that support the meaningful work of community oncologists and the patients they serve.

Job Description:

The Director of Practice Marketing is a strategic and collaborative leader responsible for driving growth, digital patient acquisition, brand reputation, and market strategy across OneOncology owned and affiliated practices. This role oversees multi-channel marketing strategies, website and digital initiatives, reputation management, and market-specific campaigns that support patient access and service-line expansion — all while maintaining strict compliance with healthcare regulations.

This leader partners with physicians, practice leadership, corporate teams, business development, physician recruiting, and liaison teams. They manage a high-performing marketing team, oversee vendors and agencies, and use analytics to guide strategy and measure outcomes.

Key Responsibilities

Strategic Marketing Leadership

• Develop and implement market-level plans that drive growth, support service-line priorities, facilitate physician onboarding, and ensure brand integration.
• Execute integrated campaigns across digital, traditional, and practice engagement channels to increase awareness, education, and patient access.
• Collaborate with leadership, Business Development, Physician Recruiting and Physician Liaisons to promote visibility for new physicians, locations, and services.

Digital Marketing, Website & Reputation Management

• Oversee multi-location website strategy and CMS management, including updates, redesigns, UX improvements, and analytics tracking.
• Lead SEO/SEM, paid media, content strategy, and social media programs to drive patient acquisition and strengthen brand presence.
• Monitor, analyze, and report digital performance metrics to leadership and stakeholders to inform strategy.
• Manage online reputation initiatives (Google Business Profiles, reviews, listings of accuracy).
• Partner with operations and patient experience teams to provide insights that improve satisfaction.

Collaboration, Leadership & Vendor Management

• Lead, coach, and develop a high-performing marketing team across digital, content, and field marketing functions while fostering collaboration and innovation.
• Build strong partnerships with physicians, APPs, practice leaders, and cross-functional teams, serving as a strategic advisor on brand positioning and patient access initiatives.
• Collaborate with physician liaisons to analyze referral trends and market insights, using these data points to develop targeted campaigns and create effective collateral.
• Manage agency and vendor relationships, including RFPs, contracts, scopes of work, and KPIs, and oversee marketing budgets with a focus on ROI and efficiency.

Other duties as assigned to help drive our mission of improving the lives of everyone living with cancer.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s preferred.
• 10+ years of progressive healthcare marketing experience in multi-site physician practices or other complex, specialty medical environments.
• Expertise in:

o Team leadership and talent development

o Digital marketing, SEO/SEM, paid media, analytics

o CMS platforms (Drupal or similar)

o Reputation management and patient experience

o Strategic planning and budget oversight

o Vendor/agency management

o Leveraging analytics to guide decisions

• Proven leadership abilities, including team development, cross-functional collaboration, and driving strategic initiatives in complex healthcare environments.
• Strong collaboration skills with physicians and operations teams.
• Excellent communication, analytical, and project management skills.
• Experience with Salesforce, CRM/PRM platforms, call analytics, and digital reporting tools.

Location & Travel

• Preferably located in Maryland, Colorado, Tennessee, or Florida.
• Travel expected 20–30% for practice visits, physician engagement, team leadership, and market initiatives.

Core Competencies

• Demonstrates a strategic, data-driven mindset
• Builds and maintains strong relationships across teams
• Leads teams and projects effectively
• Maintains high integrity and strict adherence to healthcare regulatory standards, including HIPAA-compliant marketing practices and alignment with legal and compliance approvals
• Thrives in a dynamic, multi-market healthcare environment

This job description does not contain a full listing of activities, duties or responsibilities required of this role. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

Job Type: Full-Time

Pay Range: $135,000 - $150,000 annually

Actual compensation offered to candidates is based on work experience, education, skill level, and geographic location. Compensation may vary depending on the state or region in which the position is located, in accordance with applicable laws.

This position has no close date. Applications will be accepted until an offer has been extended and accepted.

Equal Opportunity Employer: Our Practice is an equal opportunity employer. We do not
discriminate on the basis of race, color, religion, age, sex, national origin, disability, veteran status, or sexual orientation.

The successful candidate(s) for any UUG position will be subject to a pre-employment background check.