Director of Pricing – Real Estate

Job Purpose

Lead the development and execution of unit pricing strategies for residential and mixed-use projects. Ensure pricing aligns with market demand, unit specifications, financial targets, and the company’s strategic objectives. Provide actionable insights to optimize revenue, absorption rates, and overall project profitability.

Key Responsibilities

• Develop and implement pricing strategies for housing and mixed-use units based on market analysis, product specifications, and business case requirements.
• Analyze market trends, competitor pricing, and buyer segments to recommend optimal pricing structures.
• Collaborate with Development/Product teams to assess unit features, finishes, location premiums, and unit mix for pricing impact.
• Partner with Finance to ensure pricing achieves business case targets (IRR, NPV, margins).
• Monitor sales performance and absorption rates , recommending pricing adjustments or incentive strategies.
• Prepare and present pricing dashboards and reports to leadership for decision-making.
• Support Commercial/Sales teams with launch pricing memoranda, segmentation strategy, and promotional pricing recommendations .
• Participate in strategic discussions for project phasing, portfolio pricing, and product positioning .

Qualifications & Experience

• Bachelor’s degree in Business, Finance, Real Estate, Economics, or related field (Master’s preferred).
• Experience in real-estate development, with direct responsibility for pricing strategy or unit pricing .
• Proven track record in residential or mixed-use real-estate projects , preferably in the GCC/Saudi market.
• Strong analytical skills and proficiency in pricing models, financial modeling, scenario analysis, and Power BI / Excel dashboards .
• Excellent understanding of market dynamics, housing demand, competitive landscape, and regulatory environment in Saudi Arabia.
• Exceptional stakeholder management skills , able to influence and collaborate with Development, Finance, Sales, and Executive leadership.
• Strong strategic thinking, problem-solving, and decision-making abilities.