Trusted by many of the largest companies globally, Accertify is the leading digital platform assessing risk across the entire customer journey, from Account Monitoring and Payment Risk to Refund Fraud and Dispute Management. Accertify helps maximize revenues and user experience while minimizing loss and customer friction. We offer ultra-fast decision-making and precise control, ensuring our customers are always confidently in the driver’s seat and ready to #MoveAtTheSpeedOfRight.

The Director of Revenue Marketing will lead and scale our integrated marketing engine across ABM, demand generation, digital marketing, client marketing, and global field marketing. This role will be accountable for driving pipeline and revenue growth from new logo and cross-sales, strengthening client advocacy, engagement, and community, and leading our field marketing efforts to expand Accertify’s business in EMEA and APAC. This leader will report to the Chief Marketing Officer and partner closely with Sales, Client Success, and other marketing functions.

Essential Duties & Responsibilities:

Establish a Revenue Marketing Strategy

• Develop and execute a cohesive revenue marketing strategy aligned to company growth goals and annual bookings targets.
• Define and manage a multi-channel funnel that blends ABM, digital marketing, field events, and client marketing to optimize pipeline velocity and conversion at each stage.

Create and oversee an Account-Based Marketing (ABM) function

• Manage ABM programs targeting strategic accounts, including account selection, messaging, ICP alignment, and measurement.
• Manage the building and execution of cross-functional ABM playbooks (marketing, sales, CS) with account-based orchestration, intent signals, and personalized content.
• Work with Revenue Operations to implement an ABM technology stack (layering intent signals, orchestrating programmatic display ads through a DSP, targeted email campaigns, and more) and ensure rigorous measurement of account engagement, pipeline contribution, and win rates.

Establish and oversee a Digital Marketing function

• Manage all digital channels: website governance, SEO/SEM/GEO, display and programmatic advertising, paid social, and email campaigns.
• Drive paid media strategy, third-party content syndication, and optimization (PPC/SEM, paid social, retargeting) with a strong focus on harvesting buying signals to fill the funnel.
• Manage website and content strategy to improve user experience, conversion, and lead quality; ensure performance analytics and A/B testing.
• Leverage data and analytics to optimize channel mix, attribution, and budget allocation.

Establish and oversee a Client Marketing (Community and Advocacy) function

• Choose and implement a customer evidence platform to create advocacy programs that enables clients to provide references in whatever ways they can, meeting them where they are.
• Develop client marketing programs to deepen engagement.
• Create and manage customer communities, customer events, and content co-creation initiatives.
• Partner with Client Success to drive case studies, testimonials, references, and speaking opportunities.

Lead Global Field Marketing

• Work with local field marketers to plan and execute global field marketing programs, including trade shows, executive briefings, user conferences, regional events, and sponsorships.
• Align events with ABM and demand generation goals; optimize event ROI, pipeline impact, and account coverage.
• Develop event content, speaker collateral, and post-event follow-up processes to maximize lead capture and acceleration.

Collaboration and Leadership

• Build, lead, mentor, and develop a high-performance marketing team.
• Establish strong cross-functional partnerships with other Marketing functions, Sales, Client Success, Product Management, and Revenue Operations.
• Define governance, processes, and SLAs for lead management, data hygiene, campaign execution, and reporting.

Data, Measurement, and Compliance

• Define and track key metrics (interactions, marketing lift, marketing sufficiency, MQLs, pipeline, velocity, CAC, LTV, win rate, ARR) and provide timely, actionable reporting.
• Ensure data quality, attribution modeling, and privacy/compliance standards across channels and regions.
• Establish a disciplined experimentation program (A/B tests, multivariate tests) to drive continuous improvement.

Budgeting and Resource Management

• Own marketing budget for revenue-focused programs; allocate resources to high-ROI initiatives; forecast spend and ROI.
• Hire, coach, and develop talent; build scalable processes and documentation.

Skills & Qualifications:

• 7–10 years of B2B software/technology marketing, with a proven track record in demand generation, ABM, digital, client marketing, and events. Experience in fast-paced, startup-like environments preferred.
• Industry familiarity: Software/tech companies; experience with enterprise or mid-market segments; familiarity with complex buying cycles and cross-functional collaboration.
• Leadership: Demonstrated ability to build and lead high-performing marketing teams; strong collaboration with Sales and Client Success; ability to influence across functions.
• Technical aptitude: Proficiency with marketing automation (e.g., HubSpot, Salesforce Marketing Cloud), CRM (Salesforce), ABM platforms, ad tech (Google Ads, programmatic DSPs), analytics tools (GA4, Excel/Sheets, Tableau/Power BI). Experience with attribution modeling and revenue operations is a plus.
• Communication: Excellent written and verbal communication; strong presentation and storytelling skills; ability to translate data into insights and business implications.
• Analytical mindset: Data-driven decision maker; strong problem-solving and project management skills; detail-oriented with the ability to manage multiple programs simultaneously.
• Strategic thinking with a hands-on execution approach.
• Strong leadership and team development capabilities.
• Collaboration and influence across cross-functional teams.
• Customer-obsessed mindset with focus on pipeline-to-revenue outcomes.
• Flexibility and adaptability in evolving market conditions.

Preferred Qualifications:

• Prior experience in coordinating global field marketing across multiple regions; proficiency in event strategy and ROI measurement.
• Experience with customer advocacy programs, reference programs, and community-building initiatives.
• Familiarity with geographies and markets in Europe and Asia/Pacific.

Additional Details:

• Location: 2 Pierce Place, Suite 900, Itasca, IL 60143, Based in Chicago or willing to commute to Itasca; comfortable with hybrid work arrangements.
• Workplace Flexibility: Hybrid (3 days in-office per week)
• Travel: 0-25%
• Visa Sponsorship: Employment eligibility to work for Accertify in the U.S. is required, as Accertify will not pursue Visa sponsorship for this position.
• The base salary range for this position is $180-200, depending on the candidate's experience, skills, and qualifications.

Why Join Accertify?

At Accertify, we believe in investing in our people. We offer a comprehensive suite of benefits to support your success both professionally and personally:

• Health & Wellness: Medical, dental, and vision coverage for you and your family.
• Time Off: Paid time off, holidays, and personal days to maintain work-life balance.
• Financial Growth: We offer competitive compensation, performance-based rewards, and local retirement or savings plans where applicable, along with financial education resources.
• Career Development: Training programs, mentorship opportunities, and growth potential within the company.
• Wellness Support: Mental health resources, fitness perks, and wellness programs.
• Extras & Perks: Commuter benefits, employee discounts, and company-sponsored events.

At Accertify, we’re committed to your success, because when you thrive, we thrive. Are you ready to make an impact? Apply today and be in the driver’s seat of your career.