Director of Sales

Director of Sales

Formers International
Houston, TX | Packaging & Manufacturing Industry

About Formers International

Formers International is a leading manufacturer of bag forming assemblies and related components used on vertical form fill & seal (VFFS) packaging equipment. For over 50 years, we have built a reputation for exceptional quality, engineering expertise, and customer service across the food packaging industry and beyond.

Our products support some of the world’s largest brands in snack foods, coffee, pet food, confectionery, and consumer packaged goods. In addition to our core bag former business, we continue to expand innovative product lines including sanitary washing systems, storage solutions, inlet seals, and custom fabrication solutions.

We are entering a major growth phase and are seeking a driven, strategic, and hands-on Director of Sales to help build and lead the next chapter of our sales organization.

Position Overview

The Director of Sales will lead and scale our North and South American sales efforts while helping modernize and structure the company’s overall commercial strategy.

This is not a “maintain the status quo” role. We are looking for a leader who can develop processes, drive accountability, grow key accounts, pursue new markets, and build a high-performance sales culture.

The ideal candidate has experience in industrial manufacturing, packaging equipment, OEM sales, or B2B technical sales and understands how to grow business with both large enterprise accounts and regional manufacturers.

This role reports directly to company ownership and will work closely with operations, engineering, inside sales, and production teams.

Key ResponsibilitiesSales Leadership & Growth

• Lead and develop the company’s sales strategy across North America
• Drive revenue growth across existing accounts and new business development
• Identify growth opportunities by industry, region, and product line
• Develop strategic account plans for major customers and global accounts
• Support expansion of newer product lines and innovation initiatives

Team Leadership

• Lead and mentor inside and outside sales personnel
• Establish sales KPIs, accountability metrics, and reporting systems
• Improve sales processes, forecasting, CRM usage, and pipeline visibility
• Help define territory strategy, customer segmentation, and account ownership

Customer & Market Development

• Build strong relationships with OEMs, food manufacturers, and packaging operations
• Travel to customer facilities, trade shows, and industry events
• Work collaboratively with engineering and operations to support customer solutions
• Help position the company as the premium provider within the industry

Strategic Initiatives

• Assist ownership in long-term growth planning
• Evaluate opportunities for market expansion and partnerships
• Support international growth initiatives where applicable
• Help create scalable commercial systems as the company continues to grow

QualificationsRequired

• 7+ years of sales leadership experience in industrial, manufacturing, packaging, automation, or technical B2B environments
• Proven experience growing revenue and developing sales teams
• Strong business development and relationship management skills
• Experience managing key accounts and complex sales cycles
• Ability to communicate effectively with executives, plant managers, engineers, and operations teams
• Strong organizational and leadership capabilities
• Willingness to travel as needed

Preferred

• Experience within packaging machinery, converting, food processing, or automation industries
• Bilingual-Spanish preferred
• Experience selling to large food manufacturers or CPG companies
• CRM and sales process implementation experience
• Engineering or technical background is a plus

What We Offer

• Opportunity to help lead a respected 50+ year-old company into its next growth phase
• High visibility and direct collaboration with ownership
• Strong existing reputation and customer base
• Ability to make a real impact on company growth and structure
• Competitive base salary + performance incentives
• Health benefits, PTO, and 401K

Location

Houston, Texas (preferred)

Relocation assistance may be available for the right candidate.

To Apply

Please submit your resume along with a brief summary of your experience in industrial or technical sales leadership.

Pay: $85,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Cell phone reimbursement
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Relocation assistance
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• B2B sales: 7 years (Required)

Willingness to travel:

• 50% (Required)

Work Location: Hybrid remote in Pasadena, TX 77504