Director of Sales and Marketing

The Director of Sales and Marketing (in conjunction with the Sales Team) conducts all day-to-day activities related to the sales function with a focus on building long-term, value-based customer relationships that enable achievement of property sales objectives. Achieves key performance objectives.

Key Responsibilities

• Work with the Area/Outbound Sales Offices and the General Manager to ensure understanding of sales strategy and effective implementation of this strategy for the Hotel
• Assists in the development, implementation and sustaining of aggressive solicitation program focused on increasing business.
• Work with Executive team to create and implement a sales plan addressing revenue, customers’ needs and the market
• Analyze market information by using sales systems and implement strategy to achieve property's financial room and catering goals
• Assist Revenue Management with completing accurate six period projections
• Review sales and catering guest satisfaction results to identify areas of improvement
• Direct and manage the forecasting process in conjunction with the Revenue Department to ensure accurate, timely and complete information.
• Compile and/or direct the preparation of Actively participate and complete the preparation of the annual Sales & Marketing plans, quarterly updates and the annual Budget
• Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event
• Develop and manage relationships with key stakeholders, both internal and external
• Works collaboratively with off-property sales channels (e.g., OSO, ASO) to ensure the property needs are being achieved and the sales efforts are complementary, not duplicate.
• Attend customer events, trade shows and sales missions to maintain, build or develop key relationships with OSO/ASO Managers and customers
  
  

Human Resources

• Responsible for HR leadership of direct reports and their teams (recruitment and selection, performance management (Appraisal/PDP), associate development and motivation, counselling / disciplinary issues.
• Maintain and enhance the open-door policy to all associates providing advice and guidance when needed in regards to their issues or concerns and/or grievances
• Ensure that the hotels are fully compliant with Wyndham people processes and deadlines that govern all Wyndham properties. i.e. AES, Success Matters, Probation reviews etc.
• Ensure that the administration of the 3-month/6 month review (where applicable) process in the operational departments and ensure that follow-up for all issues is done in timely manner and results of both follow-up and the initial reviews are communicated to all relevant parties
• Talent Reviews are alive and active, and the target audience know why they are so important
• Ensure 100% compliance with all mandatory training for departments; as well as the Departmental Trainers positively encouraged
• Control the LTO in the operational departments in conjunction with the DHR to ensure that any areas of concern and monitored and rectified.
• Conduct regular coaching sessions with HOD’s to further develop both their technical and management skills.
• Manage the AES process for the operational departments ensure that the follow up meetings are done, and the staff members have timely feedback.
• Conduct interviews for all Supervisory and HOD positions
• Review manning and re-recruitment of all positions
• Talent Reviews are alive and active, and the target audience know why they are so important
• Ensure one CSR event takes place every quarter
• Ensure that you dine in the Associate restaurant at least three times a week and provide DHR feedback
  
  

Communication

• To conduct or chair regular communication meetings with team(s) and actively participate in relevant business meetings to facilitate effective communication.
• Conducted weekly documented 121’s with all direct reports
• Share all relevant information with GM in weekly 121’s
• Monthly HOD Meeting
• Weekly Exec Com Meeting
• Quarterly all Hotel Meeting
• Monthly Business Review Meeting
  
  

Finance

• Prepare the expenses budget in conjunction with HOD’s
• Ensure vacation, PH and lieu days are used to the needs of the business
• Review with the DoF/DHR the payroll figures and challenge the HOD’s with regards to overspending and casual usage
• Ensure that the payroll is submitted to HR on the agreed date
  
  

Management

• Train and develop the team and provide support when required
• Ensure all direct reports have a PDP to achieve their goals
• Ensure that effective communication flow is maintained at all times
• Actively participate in the community involvement projects and initiatives together with the hotel’s management team
• Maintaining a business environment based on the Code of Conduct and Company Vision
• 5+ years of experience in hotel sales, marketing, or hospitality management.
• Proven track record of meeting or exceeding revenue targets.
• Bachelor’s degree in hospitality, business, marketing, or a related field.
• Strong leadership, communication, and negotiation skills.
• Proficiency in CRM software, revenue management tools, and digital marketing platforms.
• Knowledge of the hospitality industry, market trends, and competitor analysis.
• Ability to work under pressure and adapt to changing market conditions.