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Director of Sales | Hardware Co-Op Channel

Chervon is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We focus on hand-held portable power tools, stationary bench tools, laser and electronic equipment and outdoor power equipment. With world-class R&D, design, manufacturing, supply chain, marketing, sales, and service teams throughout the world, we do it all.

Summary of Responsibilities:

The Director of Sales – Hardware / Co‑Op Channel has full leadership responsibility for Chervon’s U.S. Hardware Co‑Op business, including key accounts such as Ace Hardware, Orgill, Do‑it Best, and other strategic partners. This role owns overall channel strategy, revenue growth, and profitability, and provides executive leadership to the Territory Sales Manager team and Key Account Managers selling EGO Outdoor Power Equipment and SKIL Power Tools.

As a senior leader within the Hardware Channel, the Director is responsible for developing and executing strategic and operating plans, driving accurate channel forecasting, and ensuring alignment between sales execution and corporate objectives. The role partners closely with global back‑end teams in Nanjing, China, as well as cross‑functional North American teams including Brand, Product Management, Service, Channel Management, Marketing, Finance, and Senior Leadership.

Leadership & People Management Responsibilities:

Territory Sales Management Leadership

The Director provides strategic direction, coaching, and performance management for a team of Territory Sales Managers across assigned regions. This role is accountable for ensuring the team delivers sustainable, profitable growth through disciplined execution, effective retailer partnerships, and consistent sales processes.

Key leadership responsibilities include:

Hiring, developing, and retaining high‑performing Territory Sales Managers
Setting clear performance expectations and sales objectives aligned to channel strategy
Driving achievement of monthly, quarterly, and annual sales and profit targets
Overseeing regional execution with retailers, buying groups, and multi‑store hardware customers
Ensuring consistent sales processes related to prospecting, conversions, training, merchandising, and service
Providing coaching, field support, and performance feedback to maximize productivity and effectiveness
Promoting efficient territory management, travel planning, and cost control
Representing the organization at national, regional, and channel trade shows and key industry events

Key Account Leadership

The Director works in close partnership with the Key Account Managers to develop and execute long‑term growth strategies for national and cooperative hardware accounts. This role ensures account strategies are aligned across Residential, Commercial and E‑Commerce channels, with a strong focus on long‑term revenue, margin, and brand sustainability.

Key responsibilities include:

Developing and executing comprehensive account strategies in collaboration with the VP of Sales
Leading product line reviews, new product launches, and assortment optimization initiatives
Building and maintaining senior‑level relationships with key account decision makers
Negotiating programs, promotions, and initiatives with major co‑op partners (e.g., Ace, Orgill, Do‑it Best)
Driving alignment across merchandising, branding, marketing, supply chain, operations, product development, and finance
Ensuring flawless execution of store support, merchandising, and field‑level programs

Strategic, Financial & Cross‑Functional Accountability

The Director of Sales is accountable for channel‑level performance and serves as a key contributor to enterprise planning and decision‑making.

Core responsibilities include:

Ownership of Hardware Channel P&L in coordination with supporting functions
Development of annual strategic plans and long‑range growth initiatives for key accounts
Creating, managing, and forecasting channel and brand budgets
Providing accurate sales forecasts and regular analysis of sell‑in, wholesale, POS, inventory, and event performance
Analyzing metrics and insights to refine strategy, investments, and execution plans
Leading and participating in internal sales meetings, reviews, and planning sessions
Delivering clear, data‑driven reporting aligned to key performance indicators
Driving profitable growth while ensuring alignment with corporate goals and brand strategy

Required Education and Experience:

Bachelor’s degree preferred
Minimum of 5 years of forecasting experience
Minimum of 10 years’ proven work experience in the industry
Strong sales and people management/engagement skills
Analytic problem solving
Experience in hiring and growing sales in an assigned territory
Strategic intuition and thought process expertise.
Collaborative work style
Experienced in retail, consumer, or brand.
Strong Microsoft Suite skills, SharePoint
Experience with CRM/Salesforce
Excellent verbal and written presentation skills
The salary range for this position is $155k to $180k base salary. Offers are generally made between this range depending on skills, experience and internal equity. In some cases, highly qualified candidates may receive an offer outside of the posted range.

Competencies:

Strong People Management Skills

Thought leadership

Strategic thinking

Project planning

Business acumen

Personal effectiveness/credibility

Communication proficiency

Presentation skills

Knowledge of the tool and outdoor power equipment industries

Travel:

This position requires up to 30% travel; some weekend events; some international.

Work Environment:

This position operates from either a remote home location or from the Naperville, IL corporate office (preferred).It also requires communication via email and video conference with international teams on a weekly basis.

Chervon North America operates in a casual and fun environment. We offer a very competitive benefits package including health, dental, vision, short/long-term disability, life insurance, parental leave, a generous 401(k) match, an open PTO program and a hybrid work environment.

We think Chervon is a great place to work! Be part of our new future! Better Tools. Better World.

Chervon North America, Inc. is an Equal Employment Opportunity Employer committed to hiring a diverse workforce. We consider all applicants for employment without regard to race, age, religion, color, marital status, national origin, sexual orientation, disability, gender, pregnancy, military status, order of protection status, transgender status, genetic information, or any other category protected by law.

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