Director of Sales & Marketing

Position Overview

As Director of Sales & Marketing , you are the storyteller, strategist, and driving force behind Embassy Suites San Antonio Airport’s continued success. You’ll lead a dynamic sales and marketing team to maximize revenue, elevate our brand, and bring our hotel to the forefront of the San Antonio market and beyond.

What You’ll Do

• Develop and implement a comprehensive sales and marketing strategy that captures the spirit of our organization and brand.
• Lead and inspire the Sales & Marketing team, cultivating excellence, accountability, and creativity across all functions (corporate, group, leisure, catering, digital, and PR).
• Strengthen market share and profitability through strategic account development, partnerships, and business expansion.
• Collaborate closely with Revenue Management and Operations to align pricing, forecasting, and guest experience strategies.
• Oversee digital marketing, social media, and PR campaigns that highlight our revitalized spaces, culinary offerings, and one-of-a-kind location.
• Build deep relationships with meeting planners, travel partners, corporations, and local organizations, positioning the hotel as the preferred choice for meetings, events, and leisure stays.
• Monitor industry trends and competitive positioning to ensure continuous innovation and market leadership.
• Represent the hotel at trade shows, community events, and client functions.
• Deliver clear reporting, forecasting, and performance metrics to the General Manager and ownership group.

Supportive Functions:

In addition to the performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the supervisor based upon the requirements of the company.

• Participates in industry organizations.
• Maintains an open line of communication between guests, employees and management.
• Inputs and retrieves information from computer system for file maintenance, correspondence and preparation of forecasts and marketing input.

What You’ll Bring

Preferred Education & Experience

· Bachelor’s degree in Business, Marketing, or Hospitality Management preferred.

· Minimum 5 years of progressive hotel sales and marketing leadership, preferably within the Hilton brand or full-service hotel.

Required Skills and Abilities

· Demonstrated success in driving RevPAR, ADR, and occupancy growth through innovative sales and marketing strategies.

· Strong understanding of digital marketing, revenue optimization, and destination positioning.

· Excellent communication and presentation skills, with the ability to influence across departments and build long-term client relationships.

· Passion for hospitality, community engagement, and authentic guest experiences.

Other Qualifications

• Strong written and verbal communication skills.
• Knowledge of Delphi and front office systems.
• Ability to analyze STR reports, Hotelligence, Knowland and other analytical tools for sales and revenue management.
• Overnight travel is required.
• May require evening, night, holiday, and weekend assignments on occasion.
• Strong computer skills, including Microsoft Office Outlook, Word, Excel, Teams, and PowerPoint.

Zachry Hotels offers an industry leading benefits package for our employees and their families.

• Medical, Dental, Vision and Life Insurance

• 401K, Paid Leave and Bonus Program

• Company-paid short-term and long-term disability insurance

• Employee assistance program

• Tuition Reimbursement

• And many more