Director of Sales & Marketing - Pre-Opening

As the Director of Sales & Marketing, you will be responsible for shaping and executing the property’s commercial strategy from pre-opening through operations. During the pre-opening phase, you will establish the sales and marketing structure, build key relationships, and position the hotel in the market. Once open, you will continue to drive revenue, optimize profitability, and strengthen the property’s market presence through effective leadership, innovative marketing, and strategic partnerships.

Key Job Responsibilities:

• Develop and execute comprehensive sales and marketing plans to achieve revenue and market share objectives.
• Build and lead the sales and marketing team during pre-opening and ongoing operations, ensuring high performance and alignment with business goals.
• Establish and maintain strong relationships with key clients, travel trade partners, and industry stakeholders.
• Conduct market research to analyze trends, competitor activity, and guest feedback, identifying new opportunities and adjusting strategies accordingly.
• Oversee the development of impactful marketing materials, digital campaigns, and promotional initiatives that align with brand standards.
• Collaborate closely with revenue management to optimize pricing strategies and maximize yield.
• Track, analyze, and report on sales and marketing performance metrics, providing insights to senior leadership.
• Drive the development of new business opportunities and innovative revenue streams.
• Represent the property at industry events, trade shows, roadshows, and networking functions.
• Negotiate, structure, and finalize contracts with clients to ensure mutually beneficial agreements.
• Stay current with industry trends, emerging technologies, and evolving marketing best practices.
• Partner with other departments to ensure seamless execution of marketing campaigns and guest initiatives.
• Uphold brand integrity while enhancing the hotel’s market positioning.
• Operate responsibly and in an environmentally conscious manner, safeguarding the health and safety of guests and colleagues while contributing to sustainability.
• Adhere to all environmental, health, and safety regulations and company policies.