Director of Sales - Rosewood Calistoga

General Information

Country/Region

United States of America

Province/City

Calistoga

Hiring Entity

Rosewood Calistoga

Department

Sales & Marketing

Job Type

Full-time Permanent

Job Description

Director of Sales – Rosewood Calistoga

OUR PURPOSE AND CULTURE

We are driven to create a future where people and place enrich one another. We are wholly committed to rooting ourselves more deeply in every place we are in while setting new benchmarks for positive impact.

As a pioneering collective with a common purpose, we curate extraordinary moments and honor the soul of every place along our journey. At Rosewood Hotel Group, we answer The Calling. Together, we Make the Place.

THE TEAM

As part of the Leadership Team, which focuses on delivering exceptional guest experiences, operational excellence, and strategic alignment, this role contributes to the day-to-day management and long-term success of the hotel. You will report directly to the Director of Sales & Marketing, collaborating closely with all Executive Committee members and department heads to ensure the hotel operates in full compliance with Rosewood's brand standards, safety protocols, and service philosophy.

YOUR ROLE

Responsible for strategic direction, management and top-line revenues for the Sales Department with the Director of Sales & Marketing. In charge of developing the Group and Transient segments both pre- and post- resort opening. Target, solicit and cultivate business within the group and leisure market segments, with efforts directed toward securing room night production and revenue generation. Responsible for supporting the respective Managers within the Sales Department to maximize revenue and achieve the department’s budget and goals. Collaborate with the Operations Teams in creating clear and credible vision for the department. Ensuring department’s operations are in line with Brand standards.

HOW YOU'LL MAKE THE PLACE

Responsible for the entire leisure & group sales effort, including Residences, for Rosewood Calistoga to achieve budgeted room night and revenue goals.
Solicit new and develop existing accounts to meet/exceed revenue goals through solicitation, outside sales calls, site inspections, webinars and written communication.
Prepare correspondence to customers, internal booking reports and file maintenance.
Participate in scheduled sales meetings, pre-event meetings, training and other sales strategy related meetings as required.
Develop & maintain knowledge of market trends, competition, and customers.
Responsible for conducting site inspections, and coordinating, orchestrating, and hosting property and area familiarization trips and activities.
Professionally represent the hotel in community and industry organizations and events.
Manage the preparation and standard of proposals, agreements and pre-arrival emails for Residence reservations.
Maintain and further develop leisure database.
Develop promotions and sales campaigns for implementation in the Consortia market for key account, as guided by the Director of Sales & Marketing.
Contribute to the annual marketing plans and budget process. Review goals and action plan on a scheduled basis. Maintain expenses within the budgeted guidelines.
Key liaison between sales department and on property colleagues and facilitate flow of communication.
Develop new marketing tools/collateral for the leisure & group market segments. Monitor scheduled direct mail efforts.
Oversee sales blitzes in assigned market segments with Regional Sales Office and sister properties. Organize, and participate in familiarization trips from key client base.
Maintain knowledge of all Rosewood Hotels & Resorts to facilitate cross selling. Build relationship with sales counterparts from Regional Sales Office and sister hotels to relay leads and requests. Communicate need period dates and respond promptly to all leads.
Prepare and submit timely monthly reports to Director of Sales & Marketing. Recognize and include communication of market trends and competitive intelligence.
Attend & organize sales meetings and leadership training sessions as required.
Coordinate with internal and external stakeholders to ensure smooth planning and execution of Residence long stays.
Responsible for implementation and adherence to all departmental policies and manuals, while ensuring compliance to the same for consistency across the team.
Continually assess strengths/opportunities of Sales Department and report to Director of Sales & Marketing.
Provides coaching, mentoring, and training to the Sales team.
Establishes a sense of urgency with the team to understand and achieve the needs of the Sales Operation.
Assist Director of Sales & Marketing in monthly reviews with Sales Managers.
Support Director of Sales & Marketing in implementing new procedures and standards.
Knowledge of Hotel’s competitive set and recommends sales/pricing strategies, service and product improvements/up sell strategies to stay competitive.
Participates and leads a healthy team morale as measured by employee satisfactions survey

COULD THIS BE YOU?

You demonstrate strong verbal and written communication skills.
You possess exceptional attention to detail and organizational abilities.
You have a strong understanding and appreciation for the art of hospitality.
You demonstrate comprehensive knowledge of all resort operational departments.
You have the ability to understand guest needs and independently resolve concerns and complaints professionally.
You exhibit the ability to establish, monitor, and successfully achieve operational goals and objectives.
You possess strong account management and business development capabilities.
You demonstrate the ability to work independently with minimal supervision while maintaining high standards of accountability.
You possess strong computer proficiency, including experience with accounting systems, Microsoft Word, Excel, Opera, and Delphi FDC.
You demonstrate strong mathematical, analytical, and budget management capabilities.

OUR COMMITMENT TO YOU

At Rosewood Hotel Group, your voice is heard and valued. We're a community that encourages associates to be themselves, not fit into a fixed culture, and this philosophy shines through in our commitments to reflect and honor the history, culture and geography of our destinations. We're not only committed to building and nurturing genuine, long-lasting relationships but to transforming them and our Diversity, Equity and Inclusion (DEI) strategy helps put these principles into practice.

The salary range for this position is $110,000 - $130,000 annually. This is the pay range for this position that the company reasonably expects to pay. This position also may be eligible for bonuses. Decisions regarding individual salaries will be based on several factors, such as experience, type of experience, location, and education.

About Us

Rosewood Hotel Group, a privately owned company, is one of the world’s leading global lifestyle and hospitality management groups. It encompasses four brands: ultra-luxury Rosewood Hotels & Resorts®; upper-upscale New World Hotels & Resorts; Asaya, an integrated well-being concept; and Carlyle & Co., a modern and progressive private members clubs. Its combined hotel portfolio consists of more than 42 properties in 20 countries with nearly 30 new properties currently under development. The group’s foundation is its commitment to “Relationship Hospitality” – a belief that true hospitality springs from the nurturing and building of strong and lasting relationships with fellow associates, guests, partners and the communities in which its hotels operate. By doing so, Rosewood Hotel Group strives to become the industry leader in delivering the true meaning of hospitality.

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