Director, Online Ecommerce - North America

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The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Description

The Director, Online eCommerce - North America will be accountable to own and manage the P&L for the assigned brand, overseeing the brand.com business. As the lead of the Regional Brand Online team, you will develop (by localizing the Global Brand Strategy) and drive the online growth strategy for North America, ensuring seamless execution across all digital channels relevant to the region. You will be at the forefront of shaping the brand’s online presence in North America, including strategy, inventory management, and commercial programming, while liaising with expert execution teams across key areas of CRM, site operations and merchandising, affiliate marketing, customer acquisition, paid search, and SEO.

Responsibilities:

Full accountability for the North American Online P&L management
In partnership with brand and regional/global leadership, set and track financial targets for the online channel
Ensure profitable growth across all digital channels and optimize for ROI
Lead the North America strategy and execution for the brand’s online presence, aligning with broader brand objectives and market dynamics
Develop and implement innovative solutions to optimize online sales performance, traffic, and conversion rates
Oversee the end-to-end management of digital customer experience
Create and implement promotional calendars and digital campaigns that drive brand engagement and maximize sales
Collaborate with North America inventory and supply chain teams to ensure proper stock levels across digital platforms
Monitor and manage product assortments to meet consumer demand and align with marketing promotions.
Work closely with the creative team to brief needs to produce compelling digital content, from product visuals to promotional assets.
Ensure all creative output is on-brand, optimized for eCommerce, and tailored to specific retail platforms for the North America region.
Lead and liaise with expert teams across various disciplines focused on brand.com performance marketing, site operations, and reporting.
Provide insights into key performance indicators (KPIs) related to online sales, traffic, conversion rates, and customer engagement.
Regularly report on performance to senior leadership, highlighting challenges, opportunities, and recommended actions.
Stay current with industry trends, emerging technologies, and new digital marketing tactics to ensure the brand’s eCommerce presence remains competitive.
Continuously test and optimize digital strategies, ensuring the brand is leveraging the best tools and techniques to drive growth

Qualifications

8+ years in Regional eCommerce leadership roles
Full ownership and accountability of P&L management and eCommerce financials.
Demonstrated success in leading and collaborating with cross-functional teams, including CRM, marketing, operations, and creative.
Experience in digital marketing disciplines, including paid search, SEO, affiliate marketing, and customer acquisition strategies.
Exceptional leadership, communication, and project management skills. Collaborative and team-oriented leadership style.
Ability to thrive in a fast-paced, dynamic environment and drive results through innovation and data-driven decision-making.
Strategic thinking and problem-solving, exceptional analytical and financial management skills.
Strong digital acumen and ability to adapt to new technologies.
High attention to detail and the ability to manage multiple projects simultaneously.

Pay Range:

The anticipated base salary range for this position is $120,550.00 to $208,200.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program as well as participation in the share incentive plan. In addition,

The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.

Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law

Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.

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