Director, Paid Media

TITLE Director, Paid Media
DEPARTMENT Paid Media
DIVISION NP Accel
LOCATION Remote – US

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Accel focuses on creating innovative, adaptive, and data-driven digital marketing plans for our SMB clients. Obsessed with helping companies grow and exceed their goals with scalable solutions, NP Accel delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

NPAccel (NPA) is seeking a Director, Paid Media to lead our Paid Media team and serve as a trusted resource for our prospective and existing clients. The ideal candidate for this role is someone who has experience building and leading a Paid Media team at a digital marketing agency. You will play a pivotal role in leading and managing our Paid Media Departments (Accel and LevelUp) in delivering exceptional services and driving business growth forward for our clients. You will be responsible for overseeing a team of Paid Media professionals, ensuring the successful execution of strategies, identifying opportunities for growth for our department and team members, and fostering a collaborative and innovative environment.

Initially, this role will be to manage a small team on the Accel side and work to continue to build the LevelUp side. You will be responsible for training staff on the processes and frameworks you have built. You will work closely with our VP, Paid Media, Directors of other departments, and outsourced partners to work toward the common goal of company growth. The ideal candidate has the entrepreneurial spirit to build things, move fast, and get things done.

To qualify, candidates must reside and be eligible to work in the US.

ABOUT THE RESPONSIBILITIES

• Leadership and Team Management:
  • Provide strong leadership to the digital marketing team, inspiring excellence and fostering a culture of collaboration, creativity, and accountability.
  • Recruit, onboard, train, and mentor team members, nurturing their professional development and ensuring alignment with department goals.
  • Provide mentorship, structured assistance, instruction, and inspiration to the team to build a high performing team.
• Strategy Development and Implementation:
  • Keep a finger on the pulse of Paid Media industry trends and updates especially as they pertain to client objectives, leveraging a deep understanding of digital channels, technologies, and best practice.
  • Identify the opportunity to implement and oversee the implementation of new channels, technologies, and best practices.
  • Responsible for partnering with the VP, Paid Media on product innovation and monetization, to continually find new revenue streams for the solution.
  • Identify The Client Business goal sand help translate those into initiatives,deliverables, and SOWs to align with the established goals.
  • Ensure that our delivery processes and systems are in place and followed by the team.
• Client Relationship Management:
  • Acts as secondary escalation point for client services and sales for complex Paid Media challenges and solution leader for successful resolution of escalations.
  • Leads the strategy, creation of presentations and deliverspitches for renewals, upsells, and new accounts for clients where a higher level of revenue is involved, and subject matter expertise is needed.
• Budget Management and Financial Reporting:
  • Manage departmental budgets effectively, ensuring efficient allocation of resources, adherence to financial targets, and ownership of ad spend reporting to finance.
  • Prepare regular reports and presentations for leadership,showcasing department performance, key insights, and recommendations for initiatives.

ABOUT YOU

• Minimum 8 years of experience in paid media within an agency environment.
• Track record of revenue growth across a portfolio of B2C and B2B clients.
• High Proficiency In strategizing and optimizing campaigns on Google Ads, Meta, and LinkedIn against a given ROI (Return on Investment) target.
• Ability to accurately report on department performance and translate the complex into simple but meaningful insights.
• Strong Expertise In omnichannel planning, data,and analytics as well as CRM.
• Understanding of the synergy between earned, paid, and owned media.
• Track record in establishing valuable relationships with clients, including C-Suite.
• Exceptional project management skills,writing and organizational skills.
• Experience in building a team from the ground up and developing standard processes.
• An independent and pioneering attitude.You area self-starter, able to independently execute with minimal supervision in a fast-paced environment with rapidly changing priorities.
• Collaborative, agile, and trustworthy.
• You area high achiever, with an ambition and drive to achieve success for your clients, your team, and yourself.
• Exceptional communication and interpersonal skills, with the ability to build rapport with clients, motivate team members, and collaborate effectively across departments.
• Demonstrated strategic thinking, problem-solving abilities, and a proactive approach to identifying opportunities for innovation and growth.

BONUS POINTS

• Experience with TikTok, Snapchat, Twitter, Reddit, and/or Programmatic.
• Experience in conducting sales calls andparticipatingin pitches is a plus for this role.
• Experience with or knowledge of web development and implementation of tracking pixels/tags.
• Experience with Tableau, Salesforce, Slack,and Microsoft Suite.

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off;16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office
• Employer-sponsored 401(k) retirement with Roth option

ABOUT THE COMPENSATION

• Base Salary: USD $115,000.00 - $125,000.00; depending on experience
• Discretionary annual bonus: Up to 10% of annual salary

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate diverse backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what is expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights the ability to make the work yours and deliver creative results.

Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. We are naturally going to do anything better, so we make our work something we look forward to, rather than simply something we must do.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we are committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.