Director, Paid Media & Growth

About Sia

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.

About Sia Experience - Creative

Sia Experience is the full-service creative agency within Sia. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, Sia is building SiaX into a premier player in the creative and digital agency space—pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network.

At SiaX we’re nimble, deeply collaborative, and known for delivering high-impact work with lean teams. As strategic partners to our clients, we focus on building brands and delivering growth for clients that are aiming to break through creative barriers and accelerate digital transformation.

It’s an exciting time to join us. SiaX has long been the agency behind some of the world’s biggest brands—now we’re expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative. We’re shaping SiaX into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives and agency leaders to continuously evolve what a modern, full-service agency can be. Opportunities like this don’t come around often—if you want in on the next level, this is it.

As Director of Paid Media and Growth, you will spearhead global growth initiatives and paid media execution for clients, with specialized expertise in search marketing. This role requires a balance of strategic leadership and hands-on expertise—owning integrated campaigns that span awareness through conversion. You’ll partner with senior client stakeholders, cross-functional teams, and agency leadership to deliver scalable results, informed by data, experimentation, and a culture of continuous optimization.

Your Impact

• Drive growth execution and strategy for clients, identifying and capitalizing on opportunities across the complete customer journey to maximize acquisition and lifetime value.

• Develop and implement integrated marketing strategies across paid search, paid social, display, programmatic, GEO/LLMO, SEO, and emerging digital channels, adapting creative and messaging for regional markets while ensuring brand consistency.

• Drive funnel analytics, audience performance insights, and campaign attribution to inform investment decisions and unlock new growth opportunities.

• Partner with internal teams (strategy, creative, analytics, social, influencer, content, accounts) and external media partners to align on campaign goals, audience segmentation, and measurement frameworks.

• Guide creative and content partners on what works across different environments, ensuring campaigns are innovative and effective, including developing creative briefs and building asset requests.

• Contribute strategy, analysis and forecasting support for business development, ensuring growth plans align with client and agency priorities.

• Stay at the forefront of paid media trends, attribution methodologies, and martech innovations, applying best practices across industries.

• Mentor and nurture high-performing teams, fostering cross-functional collaboration, operational rigor, and agile execution.

What Success Looks Like

• Achieve target KPIs, ROI benchmarks, and budget utilization across campaigns in multiple global markets, while scaling acquisition from six-figure to seven-figure monthly ad spend.

• Produce and present performance reports including growth insights and actions regularly to clients and senior leadership, tailoring content to different stakeholders.

• Deliver growth roadmaps that maintain team and client focus on priorities, resulting in coordinated cross-functional execution and accelerated progress toward scaling objectives.

• Maintain stakeholder confidence and alignment by providing clear spend forecasts, growth scenarios, and regular performance updates that anticipate challenges and opportunities.

• 
  7+ years of paid media and growth marketing leadership, including proficiency in Google Ads, Meta (Facebook/Instagram), and programmatic platforms.

• Strong analytical toolkit, with expertise in martech systems, attribution models, dashboards, and performance analytics.

• Proven ability to run rapid testing programs (A/B, multivariate, segmentation) and apply insights to inform strategy.

• Experience collaborating on integrated campaigns that balance awareness (brand campaigns, influencer partnerships, content marketing, PR) with performance marketing.

• Strong leadership skills with a bias toward action, ownership, and cross-functional collaboration.

• Excellent communication skills, with comfort presenting strategies and insights to senior executives and client stakeholders.

• Bachelor's degree in marketing, Communications, Business, or related field.

Compensation & Benefits

We believe in supporting our team professionally and personally. Here’s a snapshot of the comprehensive benefits you’ll enjoy as part of Sia.

Competitive Compensation

• Annual base salary between $155k - 165k, commensurate with experience and qualifications

• Annual performance based discretionary bonus

Robust Health Coverage

• 3 Medical plans

• Dental and Vision

• Life, AD&D and other voluntary insurance

Tax-Advantaged Accounts

• 401K retirement plan

• 4% matching and 100% vested upon enrollment

• Health Savings Account (HSA)

• Flexible Spending Account (FSA)

• Health, Dependent Care, Commuter

Family Friendly Benefits

• 100% paid parental leave for all new parents with eligible tenure

• Building Healthy Families program if enrolled through Medical plan

Time Off to Recharge

• Generous Paid Time Off (PTO) policy

• 9 company holidays plus 1 floating holiday

Extras that Make Life Easier

• College savings and student loan repayment assistance

• Monthly cell phone stipend

• Access to wellness programs at no cost if enrolled through Medical plan, including:

  • Gym membership reimbursement

  • LiveHealth Online virtual care

  • Personalized support from a Well-being Coach

• Employee Assistance Program at no cost

  • Free confidential counseling and emotional support services

  • On-demand access to Emotional Well-being resources (ranging from relaxation techniques to stress management)

Diversity, Equity, Inclusion & Belonging

At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.

Office Workplace Guidelines

Sia is committed to providing a flexible workplace environment that supports client, business, and market needs. Consultants located in our primary market office locations—New York City, Charlotte, Seattle, and San Francisco—are expected to live within a reasonable commuting distance and attend the office at least three days per week. For Consultants outside of our primary markets, we can offer more flexible in-person requirements in accordance with your location.

Work Authorization & Sponsorship

At this time, Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).