Director - Performance

Key Responsibilities

• Develop and lead performance marketing strategies across all digital channels for major client accounts.
• Oversee integrated performance frameworks focused on measurable ROI, efficiency, and business impact.
• Identify and embed new technologies, tools, and solutions to advance agency capabilities.
• Act as a senior strategic partner for clients, providing direction on performance strategy, digital transformation, and measurement.
• Build long-term, trusted relationships with senior client stakeholders.
• Identify organic growth opportunities and support new business pitches, proposals, and thought leadership.
• Ensure flawless execution of campaigns: planning, activation, optimization, and reporting.
• Troubleshoot performance issues and guide the team toward actionable solutions.
• Partner with analytics and data teams to develop measurement frameworks, attribution models, and testing roadmaps.
• Translate complex data into actionable insights that drive strategic decisions.
• Develop and standardize reporting outputs that clearly communicate value to clients.
• Ensure profitability across accounts and contribute to agency revenue planning.

Required Experience & Skills

• 8+ years of performance media experience, preferably in the automotive industry. Saudi market experience is a plus.
• Proven success leading multi-channel performance campaigns across major platforms (Google, Meta, TikTok, Amazon, DV360, The Trade Desk, etc.).
• Demonstrated ability to lead senior client conversations and influence business outcomes.
• Experience managing and developing high-performing teams.
• Expert understanding of paid search, paid social, programmatic, and/or retail media ecosystems.
• Competency in data-driven planning, forecasting, and budget management.
• Strategic thinker with strong problem-solving ability.
• Strong leadership, emotional intelligence, and ability to inspire teams.
• Comfortable navigating ambiguity and driving change.