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Director, Product Marketing
Hybrid
Director, Product Marketing
Austin, TX, United States
Job Description
Job ID
5074
Date posted
04/02/2026
Business Unit
Marketing
Work Location Type
Remote
Job Summary:
We are seeking a seasoned product marketing leader to drive commercial success across Omnicell’s outpatient business units. This role blends strategic marketing acumen with hands-on execution to position and launch innovative SaaS platforms and pharmacy services that advance medication adherence, patient engagement, and pharmacy efficiency. The ideal candidate brings a deep understanding of healthcare provider and pharmacy ecosystems, and a relentless focus on business growth and go-to-market performance.
Responsibilities
- Lead cross-functional GTM strategy and execution for new product introductions and commercial campaigns.
- Develop differentiated positioning and messaging based on market insights, customer segmentation, and competitive intelligence.
- Partner with Product Management, Sales, and Clinical teams to define and communicate value propositions tailored to providers, payers, and pharmacies.
- Create sales enablement tools, training materials, and playbooks to drive revenue growth and market share.
- Analyze campaign performance, customer feedback, and sales metrics to optimize marketing efforts and influence roadmap priorities.
- Support pricing and packaging strategy in collaboration with Finance and Product teams to maximize commercial outcomes.
- Represent marketing in key customer meetings, tradeshows, and executive briefings to reinforce value messaging and gather market feedback.
Knowledge and Skills
- Deep understanding of healthcare technology, retail pharmacy workflows, and value-based care trends.
- Expertise in go-to-market planning, competitive positioning, and demand generation.
- Strong cross-functional leadership and stakeholder management.
- Data-driven decision making with proficiency in marketing performance analytics.
- Clear, compelling written and verbal communication tailored to diverse audiences.
- Proficiency in Salesforce, marketing automation platforms, and customer segmentation tools.
Required Qualifications
- Bachelor’s degree in marketing, business, healthcare administration, or related field.
- Minimum 7 years of experience in product marketing, including healthcare technology or pharmacy services.
- Demonstrated experience driving both strategy and execution in a B2B SaaS or services environment.
Preferred Qualifications
- MBA or advanced degree.
- Experience marketing to health systems, pharmacies, or payers.
- Background in clinical workflows, medication adherence, or patient engagement solutions.
- Experience launching SaaS platforms or subscription-based services.
Work Conditions
- Remote or hybrid working model.
- Ability to travel up to 25% for team meetings, customer engagements, or industry events.
EEO, Privacy, and Adaptability
Omnicell welcomes applications from all individuals, valuing a wide range of perspectives and backgrounds. As an equal opportunity employer, we do not discriminate based on race, gender, religion, sexual orientation, gender identity, national origin, veteran status, or disability. We are committed to making our recruitment process accessible to everyone. We offer support and reasonable adjustments for individuals with disabilities during our hiring process. If you need assistance, please contact us at Recruiting@omnicell.com.
At Omnicell, respect for privacy and confidentiality is paramount. We adhere to strict policies to prevent discrimination or retaliation against those who engage in open conversations about compensation. However, employees privy to compensation information as part of their job role are expected to maintain confidentiality, except in specific circumstances outlined by law, such as during formal complaints, investigations, or as required by legal obligations. Learn more about our privacy practices: https://www.omnicell.com/privacy/
Please note that Omnicell reserves the right to modify job roles and responsibilities as needed to meet our organization's evolving needs and drive our mission forward.
At Omnicell, respect for privacy and confidentiality is paramount. We adhere to strict policies to prevent discrimination or retaliation against those who engage in open conversations about compensation. However, employees privy to compensation information as part of their job role are expected to maintain confidentiality, except in specific circumstances outlined by law, such as during formal complaints, investigations, or as required by legal obligations. Learn more about our privacy practices: https://www.omnicell.com/privacy/
Please note that Omnicell reserves the right to modify job roles and responsibilities as needed to meet our organization's evolving needs and drive our mission forward.
About Us
At Omnicell, innovation starts with people who are passionate about making healthcare safer and smarter. Since 1992, we’ve been transforming the future of pharmacy care through bold ideas and hands-on solutions that make a real impact on clinicians and patients’ lives.
We build outcomes-driven technology—from robotics to intelligent software—that helps clinicians work more efficiently and ensures patients get the care they need. Every improvement, every breakthrough, every idea is rooted in our belief that better is always possible.
But what sets us apart isn’t just the work we do, it’s how we do it. Our Culture of Care shapes everything, from how we show up for each other to how we solve tough problems together. You’ll find a team that has your back, leaders who listen, and a shared commitment to building something that matters.
Here, careers are more than job titles, they are journeys of purpose and possibility. Whether you’re just getting started or ready to grow in new directions, we’ll meet you where you are, with support, flexibility, and opportunity that matches your ambition.
If you’re driven by purpose and ready to shape what’s next in healthcare, there’s a place for you at Omnicell.
We build outcomes-driven technology—from robotics to intelligent software—that helps clinicians work more efficiently and ensures patients get the care they need. Every improvement, every breakthrough, every idea is rooted in our belief that better is always possible.
But what sets us apart isn’t just the work we do, it’s how we do it. Our Culture of Care shapes everything, from how we show up for each other to how we solve tough problems together. You’ll find a team that has your back, leaders who listen, and a shared commitment to building something that matters.
Here, careers are more than job titles, they are journeys of purpose and possibility. Whether you’re just getting started or ready to grow in new directions, we’ll meet you where you are, with support, flexibility, and opportunity that matches your ambition.
If you’re driven by purpose and ready to shape what’s next in healthcare, there’s a place for you at Omnicell.
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