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Director, Product Marketing
Description
Location: Remote
The Director of Product Marketing is responsible for defining how Frontline communicates the value of its products and platform to the market. This role owns the translation of product
strategy into clear, compelling narratives that drive customer understanding, adoption, and
business outcomes.
Operating within Frontline’s empowered product model, this role serves as the strategic bridge between Product and Go-To-Market teams.
You will partner closely with Product Management, Product Design, Sales, Customer Success, and Marketing to ensure alignment between what we build, how we package it, and how we communicate its value.
You will play a critical role in shaping and scaling Frontline’s “Better Together” platform
narrative, ensuring our products are understood not only individually, but as part of a cohesive, connected ecosystem.
narrative, ensuring our products are understood not only individually, but as part of a cohesive, connected ecosystem.
Key Responsibilities
- Own product positioning, messaging, and value propositions across Frontline’s offerings.
- Define and maintain the source-of-truth product narrative, including ICP, value
- Translate product strategy and capabilities into clear, customer-centered language that
- Shape and evolve the “Better Together” platform narrative, ensuring consistency
- Develop core storytelling frameworks including product narrative, pitch narrative, and
Go-To-Market Strategy & Launch Leadership
- Define go-to-market strategy for new products, features, and packaging changes in
- Own launch narratives and messaging, ensuring alignment across Product, Marketing,
- Ensure launches are grounded in validated customer problems and tied to measurable
- Partner with Enablement and Marketing to ensure readiness across messaging, training,
Cross-Functional Alignment
- Act as the primary connector between Product, Design, and Go-To-Market teams,
- Partner with Product Management to ensure messaging reflects product strategy,
- Collaborate with Packaging & Pricing to ensure value is clearly communicated through
- Influence cross-functional priorities through clear articulation of market opportunity and
Customer, Market & Competitive Insight
- Lead synthesis of market, customer, and competitive insights to inform positioning and
- Define ICP and segmentation frameworks that guide both product and go-to-market
- Maintain competitive intelligence and translate insights into actionable narrative and
- Partner with Product and Design to ensure discovery insights are reflected in how we tell
Enablement & Value Communication
- Enable Sales and Customer Success teams with clear, compelling ways to communicate
- Partner with Enablement to ensure messaging is translated into playbooks, training, and
- Support strategic deals and customer conversations by reinforcing value, differentiation,
- Ensure alignment between messaging, packaging, and customer expectations across the
Measurement & Continuous Improvement
Qualifications & Attributes
- Define and track success metrics for product marketing, including adoption, conversion,
- Use data and experimentation to refine messaging, positioning, and go-to-market
- Maintain a closed feedback loop between Sales, Customer Success, and Product to
- Communicate insights and trade-offs clearly to product and executive leadership.
- Frontline’s product and platform value is clearly understood and differentiated in the
- The “Better Together” narrative is consistently reflected across product experience and
- Product launches drive measurable impact in adoption, engagement, and revenue.
- Sales and Customer Success teams are confident and consistent in how they communicate
- Messaging is grounded in real customer insight and continuously improved through data
- Product, PMM, and GTM teams operate with clear ownership, alignment, and closed
Qualifications & Attributes
- 10+ years of experience in Product Marketing experience, specifically in B2B SaaS
- Proven success owning positioning and go-to-market strategy that drives measurable
- Strong strategic thinking and ability to connect product capabilities to customer value and
- Exceptional storytelling skills, both written and visual, with the ability to influence across
- Demonstrated ability to operate as a strategic partner to Product and executive
- Strong customer empathy and experience translating insight into actionable messaging.
- Familiarity with modern product practices, including empowered teams and continuous
- AI experience is a plus; AI curiosity is a must, including interest in how AI can
Our Mission, Our People, Our Purpose
At Frontline Education, we’re reimagining what’s possible by becoming an
AI-first organization, transforming how we think, work, and serve the
educators who shape our schools every day. By using AI in thoughtful,
practical ways, we’re creating tools that help educators save time, gain
insights, and focus more on what matters most — their students.
As part of our team, you’ll be expected and empowered to build and apply
AI skillsets that grow with you, because at Frontline Education, technology
amplifies what matters most: the human drive to learn, improve, and make
a difference.
How We Support Growth, Balance, and Well-Being
- Personalized Time Off: Take time when it’s needed most — whether that’s
- Paid Sick Time: Separate, dedicated sick leave to care for yourself or loved
- Volunteer Time Off: Paid time to give back and support causes that matter
- Ten Paid Holidays: Enjoy meaningful moments and traditions throughout
- Our Philosophy: We believe time away from work helps you bring your
Continuous Learning and Growth
- World-Class Learning Access: Explore thousands of on-demand courses
- Leadership & Technical Skill Building: Develop new capabilities and chart
- AI Empowerment: Use OpenAI tools to build fluency with emerging
problem-solving.
- Tuition Reimbursement: Invest in formal education to advance your skills
and career.
continuous improvement.
- Ongoing Learning Culture: Participate in company-led webinars on AI,
continuous improvement.
Health, Happiness, and Purpose
- Wellness Initiatives: Company-sponsored programs that support physical,
- Employee Assistance Program (EAP): Confidential support for you and
- Comprehensive Benefits: Health and financial benefits that support your
- A Culture That Cares: At Frontline Education, we want every team
purposefully.
Compensation & Benefits
The base compensation range for this position is between $180,000 and $210,000.
- Bonus eligibility, 401(k) match, Employee Stock Purchase Plan (ESPP), and
- Personalized PTO and tuition reimbursement for eligible coursework.
- Inclusion, Belonging & Equal Opportunity
- Frontline Education is an equal opportunity/affirmative action employer.
qualified applicants from a wide range of backgrounds to apply and join
our team.
Interview Process & Data Privacy
- As part of our interview process, Frontline uses video conferencing tools
features. A screenshot or photo will be taken at the start of the interview
for internal identification and record-keeping purposes only, and
transcription may be used to support notetaking and evaluation
consistency. These materials are used solely by our recruiting and hiring
teams, stored securely, and not shared outside the hiring process.
Candidates may opt out of the transcription at any time by notifying their
recruiter in advance. Frontline processes this information in accordance
with applicable data privacy laws and only for legitimate business
purposes related to recruitment and hiring.
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