As Director, Seqirus Communications – The Americas, you will hold a senior-level global leadership role that is accountable for the oversight and management of strategic planning and execution of all external, leadership & employee communications, issues & crisis management and other functional communications supporting CSL Seqirus Commercial Operations across the Americas. This includes serving as the primary communications business partner and strategic counselor to the Heads of North America Commercial Operations & Global Medical Affairs. You will also be accountable for all CSL Seqirus Federal/National media and issues management in the Americas, including pandemic related activity.
Your responsibility will include the development and execution of a communications strategy designed to support the Americas Commercial Operations and Pandemic related business priorities, in alignment and fully integrated with US PAGA & Global Medical Affairs business plans. The leader will be responsible for ensuring all Americas employee communications (encompassing home base and employees in the field) and media strategies and activities are aligned and coordinated across the CSL Seqirus CEA team as well as the CSL Internal Engagement and CSL Corporate Affairs teams.
The role partners with The Americas Commercial Operations, US PAGA, & Medical Affairs Vice Presidents and senior leaders to understand their priorities and develops and executes strategic, compelling and differentiated communications programs that delivers on business objectives. The incumbent must possess deep communication experience in complex, issues rich environments, be able to think strategically with a global lens, and be an experienced strong, trusted counselor to senior leaders (including the SQLT and CEO) and who can deliver measurable results.
Reporting to the CSL Seqirus Head of Communications, the incumbent will achieve these objectives by:
Model CSL Values
Be a strategist and executor
Develop clear strategies and measurable execution plans
Work with a matrix team for planning and execution.
Develop and deliver "earned" media and thought leadership placements
You will actively collaborates with other senior communications leaders and colleagues around the world - especially with CSL Seqirus CEA and broader CSL CEA team members and the CEA Centers of Excellence - to focus, collaborate and leverage as one integrated global CEA function.
RESPONSIBILITIES AND ACCOUNTABILITIES
Leads Commercial Communications Strategy for Vaccines Portfolio across the Americas
Develop and execute high-impact, fully integrated, communications strategies and plans to drive outcomes for business partner priorities and CSL Seqirus reputation via US media engagement.
Manage all CSL Seqirus US national/federal media activities and works with the International Pandemic Comms lead, the Holly Springs comms lead and the R&D Vaccines Comms lead to coordinate on media opportunities, especially those involving US federal/national stakeholders.
Develop and maintain relationships with top-tier health journalists, and media/comms leads of major federal institutions, professional societies, advocacy groups and influential spokespeople in collaboration with the US PAGA team.
Strategic Communication's Partner to the VP NA Commercial Operations and Chief Health Officer
Primary communications counselor to the Americas Commercial Operations and Medical Affairs leaders
Active participant and member of leadership teams, contributing to annual strategic planning, risk identification and mitigation, strategic positioning and business decisions.
Lead issues & crisis management
Proactively anticipates reputational risks and prepares mitigation strategies. Leads the development and maintenance of a global centralized Issues Repository to ensure consistent messaging across the organization.
Serve as a primary spokesperson for US issues and potential crises.
Partner with CEA and senior leadership to design and implement a comprehensive issues and crisis communications framework.
Manage and/or contribute to business partner issues that may impact the CSL business and/or the company's reputation, in close collaboration with the CSL Seqirus and CEA teams.
Lead and support global Seqirus communications initiatives.
Support global Business Development communication initiatives
Manage and optimize existing resources and Works with the CSL Seqirus CEA team, Internal Engagement team and the Corporate Affairs team to ensure coordination, consistency and high-quality content.
Manage third-party communications agencies including agency selection and onboarding, and ensuring CSL/CSL Seqirus brand integration reflective in agency supported communications.
Be effective in a highly-matrixed organization, influence others, while fostering strong working relationships.
Minimum Requirements
Bachelor's degree or equivalent in Marketing, Communications, Public Relations, English, Journalism or Business. MBA or Masters in Communications is a plus
10+ years' communications experience in product/corporate/media communications
Pharma/Biotech or similarly regulated environment experience preferred
Press secretary experience highly desirable
7+ years' experience directly managing media and issues
Expert understanding of digital communications
Experience managing communications/teams within a global environment
Pharma/Biotech or similarly regulated environment experience desirable
Demonstrated success working in a highly matrixed, global organization.
The expected base salary range for this position at hiring is $210,000 - $250,000. Please note this salary range reflects the minimum and maximum base pay that CSL expects to pay for this position at the listed location as of the time of this posting. Individual base salary for a successful candidate is determined by qualifications, skill level, experience, competencies and other relevant factors. In addition to base salary, total compensation for this role may also include incentive compensation and equity.
#Hybrid