Director Service Marketing

Have you ever used the self-checkout? Played the slots at the Casino? Maybe you grabbed a drink from a vending machine or paid to park your car? If you’ve answered with a resounding “YES”, then you’ve done so with the aid of one of the 10 million devices installed by Crane Payment Innovations (CPI).

We make the technology that powers your everyday life, enabling more than 4 billion transactions every week in more than 143 currencies worldwide. From cash and coins to cards and mobile, we keep the world of payments moving with smart validation devices and business management software.

Headquartered in Malvern, PA, CPI is supported by: 2,500 global employees, 7 manufacturing sites, 12 corporate offices and a global Service organization.

WHAT YOU’LL BE DOING:

The Director of Service Marketing leads the strategic development and execution of marketing initiatives to drive organic growth in CPI’s core and OEM service markets. This outward-facing role is responsible for elevating CPI Service’s brand, identifying market opportunities, and positioning CPI as a trusted partner in solving critical customer challenges. You will shape compelling narratives, champion differentiated offerings, and foster long-term customer loyalty.

Marketing Strategy:

• Develop and implement integrated marketing plans aligned with CPI’s service roadmaps and business objectives.
• Collaborate with product management and global sales to ensure consistent messaging and effective positioning across all channels.
• Coordinate marketing initiatives across digital, event, and traditional platforms to deliver a unified customer experience.
• Identify new market opportunities by understanding customer needs and differentiating CPI’s service solutions.
• Represent CPI at industry events and present business opportunities to executive leadership.

Growth / Adjacencies:

• Engage with stakeholders to validate market needs and leverage CPI’s unique competencies.
• Analyze and prioritize target market segments to support growth objectives.
• Conduct competitive analysis and integrate products, services, and partners into a cohesive portfolio.
• Perform objective market opportunity assessments, quantify risks, and make data-driven recommendations

Marketing Communications:

• Plan and execute CPI’s presence at industry events, including booth design, logistics, and marketing collateral.
• Develop high-quality, brand-consistent materials to support the buyer journey.
• Partner with external agencies to create impactful assets that enhance CPI’s market presence.

Digital Marketing:

• Lead data-driven digital campaigns (SEO, SEM, email, paid social) and manage content for blogs, social media, and newsletters.
• Optimize CPI’s website for usability, searchability, and lead generation.
• Analyze digital marketing metrics and provide actionable insights to improve campaign effectiveness and ROI.

WHO WE’RE LOOKING FOR:

Qualifications / Requirements:

• 
  Bachelor’s degree in Marketing, Business Administration, or equivalent experience.
• 10+ years of integrated marketing experience, ideally in payment solutions, kiosk, or gaming industries.
• Proven success in multi-channel marketing campaigns.
• Strong project management skills and ability to coordinate cross-functional initiatives.
• Proficiency in digital marketing tools (Google Analytics, SEO, CRM, email platforms).
• Pragmatic Marketer Certification is a plus.
• Self-motivated, results-oriented, with excellent communication, analytical, and problem-solving skills.
• Demonstrated ability to build relationships with customers, partners, and internal stakeholders.
• Strong business acumen and attention to detail.
• Willingness to travel domestically/internationally (up to 25%; average 10%).

Personal Attributes:

• Strategic thinker with strong analytical and financial acumen.
• Innovative, intellectually curious, and current on market technologies.
• Performance-driven, accountable, and detail-oriented.
• High integrity, outgoing, independent, and disciplined.
• Dynamic, visible leader with a collaborative approach.
• Effective communicator, able to convey CPI’s value proposition.
• Confident, resilient, and grounded in challenging situations.
• Sound judgment and decision-making skills.
• High energy and drive.

WHAT WE’RE OFFERING:

• Flexible work environments
• Defined career growth plans with opportunities to go outside of your “comfort zone”
• “Team Building activities that support innovation”
• Generous paid time off, including sick and holiday
• Community involvement and volunteering events
• Opportunities to travel and work at our global sites

CPI is part of Crane NXT

Crane NXT is a premier industrial technology company that provides proprietary and trusted technology solutions to secure, detect, and authenticate what matters most to its customers. The company is a pioneer in advanced, proprietary micro-optics technology for securing physical products, and its sophisticated electronic equipment and associated software leverages proprietary core capabilities with detection and sensing technologies. Crane NXT has approximately 4,000 employees with global operations and manufacturing

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