Director- Stem Marketing

About CooperSurgical

CooperSurgical is a leading fertility and women’s healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a division of CooperCompanies, we're driven by a unified purpose to enable patients to experience life's beautiful moments. Guided by our shared values – dedicated, innovative, friendly, partners, and do the right thing – our offerings support patients throughout their lifetimes, from contraception to fertility and birth solutions, to women’s and family care, and beyond. We currently offer over 600 clinically relevant medical devices to healthcare providers, including testing and treatment options, as well as an innovative suite of assisted reproductive technology and genomic testing solutions. Learn more at www.coopersurgical.com.

Qualifications:

• 8-10 years of progressive experience in consumer marketing, brand strategy, or commercial marketing leadership, ideally within healthcare, wellness, or maternal/family-focused industries.
• Proven success in developing and executing strategic marketing plans that drive revenue growth, customer engagement, and market expansion.
• Demonstrated ability to lead cross-functional initiatives and align marketing strategy with commercial and operational priorities.
• Experience in HCP engagement, advocacy programs, and field-based marketing initiatives.
• Strong analytical skills with experience overseeing performance measurement frameworks, marketing analytics, and ROI tracking.
• Exceptional leadership and team development capabilities, with a track record of building high-performing, collaborative teams.
• Skilled in managing agency relationships and internal creative teams to deliver brand-aligned, high-impact marketing assets.
Bachelor’s degree required; MBA or advanced degree preferred.

Preferred Skills:

• Expertise in lifecycle marketing, segmentation strategy, and multi-touch attribution modeling.
• Experience developing and executing HCP engagement programs, including field-based initiatives and peer-led advocacy.
• Strong understanding of consumer behavior in healthcare or maternal health contexts, with the ability to translate insights into strategic action.
• Familiarity with CRM platforms, marketing analytics tools, and performance dashboards.
• Demonstrated success in managing agency relationships and internal creative teams to deliver brand-aligned, high-impact marketing assets.
• Ability to influence cross-functional teams and drive alignment without direct authority.
• Comfort operating in a fast-paced, growth-oriented environment with evolving priorities.
Passion for customer-centric marketing and mission-driven work.

As an employee of CooperSurgical, you'll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits. Please visit us at www.coopersurgical.com to learn more about CooperSurgical and the benefits of becoming a member of our team.

To all agencies: Please, no phone calls or emails to any employee of CooperSurgical about this opening. All resumes submitted by search firms/employment agencies to any employee at CooperSurgical via-email, the internet or in any form and/or method will be deemed the sole property of CooperSurgical, unless such search firms/employment agencies were engaged by CooperSurgical for this position and a valid agreement with CooperSurgical is in place. In the event a candidate who was submitted outside of the CooperSurgical agency engagement process is hired, no fee or payment of any kind will be paid.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. If you are interested in applying and require special assistance or accommodations due to a disability, please contact us at talent.acquisition@coopersurgical.com

For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $180,000-$210,000. The actual base pay includes many factors, and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.

Position Summary:

The Director Stem Marketing is a strategic business leader responsible for driving growth across the cord blood banking and complementary services portfolio. This role owns the development and execution of the Annual Operating Plan, Long-Range Strategic Plan, and overarching marketing strategy, integrating consumer and healthcare provider (HCP) insights to shape commercial direction and long-term performance. This role is responsible for shaping the consumer and healthcare provider (HCP) engagement strategy, ensuring brand consistency across channels, and delivering measurable business impact.

Key areas of focus include lifecycle marketing, digital acquisition, pricing strategy, conversion optimization, and field-based programs that build trust and advocacy among OB/GYNs, birthing centers, and maternal health networks. The role also oversees brand positioning, performance measurement frameworks, and cross-functional collaboration to support product innovation, customer experience, and commercial execution. This leader manages a high-performing team and external partners, fostering a culture of accountability, strategic thinking, and results.

The ideal candidate brings deep expertise in consumer marketing, with a strong understanding of digital engagement, lifecycle strategy, and performance optimization. Experience in healthcare or maternal health is a plus.

Key Responsibilities:

• Lead the development and execution of the Annual Operating Plan (AOP) and Long-Range Strategic Plan (LRSP) for the Stem portfolio, ensuring alignment with overall business objectives and commercial priorities.
• Own the overarching marketing strategy for cord blood banking and complementary services, integrating consumer and HCP insights to drive sustainable growth.
• Serve as the strategic lead for cross-functional collaboration with Sales, Integrated Marketing Services, Product Development, and Lab Operations to ensure cohesive execution across all touchpoints.
• Establish and oversee performance measurement frameworks to evaluate marketing effectiveness across channels, ensuring alignment with strategic objectives, industry benchmarks, and business KPIs.
• Monitor business performance, market trends, and competitive activity to identify risks and opportunities, and recommend strategic actions accordingly.
Lead and mentor a high-performing marketing team, fostering a culture of accountability, innovation, and cross-functional collaboration.

Consumer & HCP Marketing Strategy

• Lead the development of integrated consumer marketing strategies that drive awareness, enrollment, retention, and referrals across the cord blood banking and complementary services portfolio.
• Own the customer journey from pre-conception through post-birth, shaping engagement strategies across digital and offline channels to support long-term growth.
• Define brand positioning, messaging, and claims architecture in collaboration with the Integrated Marketing Services team, ensuring consistency across consumer and HCP audiences.
• Guide pricing and promotional strategy to meet AOP unit and revenue targets, informed by market insights and competitive dynamics.
• Oversee strategic segmentation, targeting, and attribution modeling in partnership with Business Intelligence, IMS, and external agencies.
Monitor competitive activity, including pricing, in-office executions, and HCP engagement tactics, to inform strategic direction and differentiation.

HCP Advocacy & Commercial Alignment

• Develop and lead strategic initiatives that build advocacy and partnership among OB/GYNs, birthing centers, and maternal health networks.
• Collaborate with Sales leadership to align marketing strategy with field execution, enrollment goals, and customer engagement priorities.
• Support commercial teams with strategic enablement tools, educational content, and co-branded materials that reinforce trust and drive conversion.
Shape field-based programs such as on-site enrollment kiosks, peer-led advocacy, and event-based conversion strategies.

Brand Stewardship & Creative Oversight

• Serve as the strategic owner of brand positioning across product lines, ensuring clarity, consistency, and relevance across all touchpoints.
• Oversee creative direction and agency partnerships, ensuring alignment with strategic objectives and brand standards.
Partner with IMS to deliver high-impact content, social media, and creative assets that support business goals.

Cross-Functional Leadership

• Collaborate with Sales, IMS, R&D, Product Development, and Lab Operations to ensure marketing strategy is tightly integrated with business priorities.
• Provide strategic input into product innovation and service enhancements based on consumer and HCP feedback, market trends, and business performance.
• Coordinate with Concierge and field sales teams to ensure consistent messaging and effective commercial strategies.
Partner with Lab Operations to optimize kit design and customer experience, ensuring alignment with regulatory requirements.

Team Leadership

• Lead and develop a high-performing marketing team, fostering a culture of strategic thinking, collaboration, and accountability.
• Manage external vendors and agency relationships to ensure quality, alignment, and performance.