Director - Strategy & Insights , Zee Marathi

1. Content Strategy and Planning: Audit the FPC (Fixed Point Chart) for key channels, ensuring all environmental factors are considered and Standard Operating Procedures (SOPs) are followed. Draft and implement a dynamic content-sharing policy for cluster channels, factoring in content decay, ROI, and revenue maximization.

2. Consumer Focus: Analyse viewership behaviour to identify significant trends and flag changes to the research team for deeper investigation. Provide actionable insights to the content team, enabling them to align with evolving audience preferences.

3. Process Improvement: Identify bottlenecks in content-related workflows and implement strategies to reduce Turnaround Time (TAT).

4. Performance Monitoring and Reporting: Monitor and evaluate monthly GRP (Gross Rating Points) targets versus actual deviations, identifying key performance gaps. Improvise strategies at a weekly level based on data releases to meet and exceed weekly GRP targets. Prepare / present detailed reports or decks to support decision-making.

5. Collaboration and Stakeholder Management: Act as a liaison between the Marketing, research, and content teams to ensure alignment on objectives and seamless execution of plans. Engage with senior leadership to provide updates on channel performance, strategy effectiveness, and areas of improvement.