Generative engine optimization /GEO/ SEO

• Content Strategy for Generative AI
• Develop and implement strategies to make content more discoverable and relevant to AI models.
• Align content with AI prompt patterns and response behavior.
• Structured Data & Schema Markup
• Use structured data (like Schema.org) to help AI engines interpret website content contextually.
• Implement metadata to increase AI visibility and comprehension.
• Knowledge Graph Optimization
• Enhance brand or entity visibility in AI knowledge graphs.
• Manage and optimize entity data across platforms (e.g., Wikidata, Google Knowledge Panel).
• Conversational Query Optimization
• Optimize for natural language and voice search.
• Tailor content to align with how users phrase questions to AI systems.
• Content Enrichment & Clarity
• Write and edit content to be clear, factual, and easy for AI models to summarize or quote.
• Focus on authoritative tone, structured sections, and answer-focused formatting.
• Prompt Engineering Support
• Collaborate on prompt design for internal generative tools.
• Analyze AI responses to fine-tune content triggers.
• AI Performance Analytics
• Monitor traffic and visibility from AI engines (via Bing Chat, Google SGE, etc.).
• Use tools like Google Search Console, Bing Webmaster Tools, and AI-integrated analytics.
• Cross-functional Collaboration
• Work with content, SEO, product, and data teams.
• Align AI optimization goals with broader marketing and technical strategies.

Job Type: Full-time

Pay: ₹10,847.26 - ₹37,279.72 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person