Director-Web Operations (Web Ops)

The Director of Website Operations is the strategic owner of TheIIA.org and all IIA public web properties, ensuring that every digital touchpoint drives engagement, conversion, and revenue growth. This role is accountable for website performance, user experience, and SEO while also governing web content, analytics, and CMS functionality.

Success in this role requires a strategic, data‑driven digital leader who thrives at the intersection of marketing, technology, and business enablement. This director partners closely with IT, BI, PMO, and marketing teams to continuously evolve The IIA’s digital footprint, deliver seamless user journeys, and support new digital product launches.

Key Responsibilities

• Digital Strategy & Website Ownership
• Own TheIIA.org and related web properties, ensuring they meet business goals, performance KPIs, and UX standards.
• Lead UX design and conversion optimization initiatives; manage A/B and multivariate testing programs to continuously improve performance.
• Develop and execute SEO/GEO strategy to increase organic search visibility and qualified traffic.
• Collaborate with product marketing and business unit leaders to implement personalization and audience segmentation strategies.
• Web Operations & CMS Governance. Serve as the product owner for Optimizely CMS, overseeing system functionality, vendor relationships, and future CMS planning/training.
• Govern web content processes, ensuring accuracy, timeliness, and brand alignment.
• Partner with IT and PMO to plan and execute site enhancements, redesigns, and new digital tools (e.g., IPPF Evolution, Risk in Focus, IIA AI Knowledge Center).

Analytics, Reporting & Optimization

• Own web analytics and reporting: GA4, Looker Studio dashboards, data warehouse integrations, uptime, and performance tracking.
• Deliver insightful dashboards and actionable reporting in collaboration with BI teams to optimize campaigns, lead capture, and engagement.
• Manage ad serving and advertiser reporting, ensuring accuracy and ROI visibility.
• Cross-Functional Leadership. Partner with stakeholders across Marketing, Technology, and Business Units to launch and optimize new web experiences that drive revenue and member engagement.
• Lead continuous improvement cycles across the digital ecosystem, supported by data and best practices.
• Team Leadership. Directly supervise and develop the three web team members, fostering high performance, innovation, and accountability.
• Manage performance, training, and growth to ensure the team stays ahead of digital marketing and web technology trends.

Qualifications

• Bachelor’s degree in marketing, Digital Media, Computer Science, or related field (Master’s preferred).
• 10+ years of marketing experience, including 7+ years in digital/web marketing leadership.
• Proven experience with web operations, UX, SEO, content governance, and conversion optimization.
• Expertise in Google Analytics (GA4), web dashboards, data visualization, and campaign performance reporting.
• Hands‑on experience with CMS (Optimizely preferred), HTML/CSS, CRM integration, and site search functionality.
• Strong knowledge of digital marketing best practices for driving traffic, lead generation, and revenue growth.
• Skilled in cross-functional collaboration and stakeholder management.
• Experience managing budgets, vendors, and web projects in a fast-paced environment.
• Strong communication, presentation, and leadership skills.

Technical Skills

Expert ability to work and understand digital infrastructure and software related to web development and design, Google Analytics, and site search functionality. Experience with Optimizely CMS and Microsoft Dynamics is a plus.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills

Strong ability to work in a computerized environment with knowledge of Microsoft Office products. Web-related computer skills listed above.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand, walk, and sit. Specific vision abilities required by this job include close vision, distance vision, and color vision.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

This position will require work in our Headquarters office in Lake Mary, FL at least 40% of the time.