Director/Senior Director, Technical Product Marketing

Visteon is a technology company that develops and builds innovative digital cockpit and electrification products at the leading edge of the mobility revolution. Founded in 2000, Visteon brings decades of automotive intelligence combined with Silicon Valley speed to apply global insights that help transform the software-defined vehicle of the future for many of the world’s largest OEMs. The company employs 10,000 employees in 18 countries around the globe

Position Overview:
The mission of this role is to elevate awareness and adoption of Visteon’s product portfolio by driving strategic product marketing initiatives aligned with company objectives. This leader will shape and communicate compelling product narratives that resonate with target audiences/customers, leveraging deep technical understanding and market insights. A key focus will be early customer engagement to validate product-market fit, inform roadmap decisions, and accelerate go-to-market success.

The Product Marketing leader will collaborate internally to create compelling messaging that highlights market differentiation, boosts brand visibility and engages both external audiences and internal teams.

Key Stakeholders:

Product Line Leaders, CEO, Functional Executive Leaders, Sales, Business Development, Customer Success

Key Objectives of the Role:

Create Product Line Messaging and Positioning Aligned to Company Strategy:

Early Customer Engagement & Market Validation:

Content Strategy and Asset Development:

Market Intelligence and Competitive Analysis:

Stakeholder Collaboration:

Key Performance Indicators:

• Effectiveness of product data sheets in terms of usability, accuracy, and driving customer interest. i.e. conversion or engagement rates from early customer programs.
• Strategic account growth through tailored product messaging
• Positioning and Thought Leadership: Position in industry reports (e.g., Gartner, IHS Markit).

Qualifications, Experience, and Skills:

• Bachelor’s degree in electrical, software, or hardware engineering or related field.
• A minimum of 10 years of experience in engineering and/or technical product marketing of Automotive Display, Cockpit, Infotainment or other embedded chip automotive products
• Experience working with internal communications to link product stories to company messages. Experience in automotive cockpit is a plus.
• Exceptional communication, presentation, project management, and analytical skills.
• Ability to understand, beyond surface level, the technical aspects of Visteon’s products to create higher-level product messaging.
• Ability to translate technical details into compelling and consumable product messaging and stories.
• Proven leadership to influence cross-functional teams and deliver results.

Key Leadership Behaviors:

• Strategic thinker with a results-oriented mindset and a willingness and ability to deliver tactical execution.
• Ability to influence and build relationships with stakeholders at all levels.
• Adaptable and resilient in a fast-paced, dynamic environment.
• Excellent storytelling skills.
• Persuasive, influential, and persistent.
• Critical thinker.