Downstream Marketing Manager - Robotic Experience & Journeys

What You Can Expect

Leads key elements of downstream marketing for Monogram robotic solutions, owning the design and execution of surgeon and patient journeys from first awareness through adoption, advocacy, and long term life with the system. This role is responsible for creating momentum and a following for the Monogram brand through bold storytelling, experience design, and digital marketing excellence.
This role works closely with Marketing, Product, Sales, Clinical, and Zimmer Biomet Corporate Communications to ensure brand alignment while pushing creative boundaries.

Monogram's surgeon-guided semi- and fully autonomous robotic technologies are expected to add new and differentiated capabilities to Zimmer Biomet's already broad suite of customer-centric technology solutions. By joining this team you will be taking part in cutting edge technology used to improve patient outcomes and relieve pain for patients across the globe. Excited to join us? Submit your application now.

This is an on-site position in Austin, Texas.

How You'll Create Impact

• Journey & Experience Design
  • Design end to end surgeon and patient journeys across all Monogram robotic applications.
  • Create differentiated experiences from discovery through onboarding, utilization, and advocacy.
  • Map moments of truth and develop content and experiences that elevate each interaction.
• Creative, Content & Brand Momentum
  • Develop content ecosystems and campaigns that generate buzz, urgency, and followership.
  • Shape narratives around the future of robotic surgery.
  • Partner with agencies, creators, and technology partners to deliver standout creative work.
  • Ensure Monogram robotics maintains a distinct, modern identity within the ZB brand.
• Digital Marketing & Experimentation
  • Own strategy and collaborate with Corporate Marketing Communications to execution across key digital channels (social, video, web, CRM, paid media).
  • Champion new platforms, formats, and technologies to drive engagement and growth.
  • Use data to optimize journeys while maintaining room for intuition and bold ideas.
  • Maintain a portfolio of work with clear performance results.
• Cross Functional & Corporate Alignment
  • Serve as the downstream marketing interface to ZB Corporate Communications.
  • Align on brand narrative, messaging, timing, and reputation sensitive initiatives.
  • Partner closely with Product Management as new robotic applications are introduced.
• Measurement & Performance
  • Define and track metrics tied to engagement, demand, adoption, and advocacy.
  • Connect creative output to business outcomes and communicate results clearly.

What Makes You Stand Out

• Journey Mapping & Experience Design
• Creative Strategy & Storytelling
• Digital Marketing & Growth
• Experimentation & Risk Taking
• Cross Functional Influence
• Brand Stewardship

Your Background

• Minimum Requirements
  • Bachelor's Degree and 4 years of relevant experience, or Associate's Degree and 6 years of relevant experience, or High School Diploma or Equivalent and 8 years of relevant experience
• Preferred Experience
  • Experience designing end to end customer journeys
  • Experience designing and executing direct-to-patient (D2P) journeys that educate people on seeking advanced treatment options
  • Strong hands on digital marketing background
  • Portfolio demonstrating creative work and measured results
  • Experience partnering with corporate communications teams
  • Healthcare, med tech, or regulated industry experience a plus
    

Travel Expectations

Up to 30%