DTC Marketing Communications Manager | Charlotte, NC

Join our passionate community brought together by our love for great beer, cider, craft cocktails, and the process that makes it all happen. Quality is our thing, and so is staying curious—always learning, evolving, and pushing to get better at what we do. We’re fired up by the people who enjoy our pours and the teams that make it all possible. If you’re into collaboration, craft, and being part of a tight-knit crew, we’d love to raise a glass with you.

WHO WE ARE & WHAT WE OFFER

Artisanal Brewing Ventures (ABV) is a top 10 regional craft alcohol company in the US, made up of 5 long standing, successful craft brands (75+ combined years!): Victory Brewing, Bold Rock Cider, Sixpoint Brewery, Southern Tier Brewing & Southern Tier Distilling. We have locations in 5 states (NY, PA, OH, VA, NC) including taprooms, production facilities, & our corporate headquarters.

• Competitive Compensation

• Exceptional Health Benefits

• No Waiting Period to Enroll
• Paid Family Leave

• Flexible Schedules & Generous Paid Time Off

• Ample Product Discounts

• Opportunities for Growth Across 5 Successful Brands

WHAT WE DO

Behind every great craft beverage is a dedicated team working tirelessly behind the scenes. Our corporate team handles everything from finance and human resources to marketing and sales, freeing our brewers and cidermakers to focus on what they do best — crafting innovative, high-quality beverages that stand out in the market. With a deep passion for the craft beverage industry and proven expertise, our support team ensures smooth operations and strategic growth, helping us deliver exceptional products to craft enthusiasts everywhere.

DTC Marketing Communications Manager | Charlotte, NC

The Marketing Communications Manager will be responsible for traffic driving ad campaigns, reputation management and developing consumer engagement through social media for taprooms with a goal of driving sales growth at all ABV taproom locations.

Reports to: VP of Brand & Marketing

WHAT YOU'LL DO

Social Media Marketing

• Build & execute social media strategy through competitive research, platform strategy, audience development and targeting, competitive benchmarking, and messaging framework
• Generate, edit, publish, and share daily content that builds meaningful connections and encourages community members to take action and visit locations
• Set up & optimize taproom pages within each platform to increase the visibility of each taproom’s social content
• Lead community management & moderate all user-generated content for each taproom platform
• Create monthly content/editorial calendars for each taproom platform that shares timely information on events, beer releases, & promotions
• Continuously improve platforms by capturing & analyzing the appropriate social data/metrics, insights & best practices that can be shared with DTC team & cross-functional partners
• Collaborate with other departments (sales/brand teams) to manage reputation, identify key marketing messages & coordinate relevant actions on taproom platforms
• Maintain taproom Facebook events pages with proper lead time to generate interest and consumer response
• Work closely with Programming Hospitality Marketing Coordinator on taproom events and promotions to communicate in a timely manner via taproom platforms
• Openly communicate with Area Managers, Taproom General Managers, Marketing Department and Programming Hospitality Marketing Coordinator to full evaluate/coordinate taproom marketing activities

Local Marketing Initiatives

• Prepare & execute ad campaigns to drive traffic in our taproom communities as well as to new audiences
• Keep local news & media outlets up to date on events/releases at taprooms
• Hello Sponsor tracking/field marketing opportunities in the taproom communities

Website Management and Guest Reviews

• Manage guest feedback through various platforms
• Ensure taproom websites are up to date & accurate via Squarespace, including upcoming events, hours, holiday closings, & food/beer menu updates

Cross-Support

• Evaluate/monitor taproom competitive set
• Manage taproom marketing budget
• Participate in management meetings to report on taproom marketing activities and performance
• Monitor & track all sales performance directly associated with marketing activities to provide weekly reporting
• Support planning and programming for our loyalty club

Key Competencies

Results Orientation – Displays drive and initiative and focused on delivering the desired outcomes, but getting there through teamwork, collaboration, and aligning to ABV values.
People Agility – Uses a high interpersonal effectiveness and effective written and verbal communication, along with a consistent and positive energy, to gain trust and support across the team.
Agile Learning – A curious learner who quickly assesses complex problems, seeing the big picture and adapting past experiences to new situations, to create opportunities and overcome challenges.
Motivation & Tenacity – Self-starter who knows how to prioritize multiple projects to get things done at a high level.

WHO WE'RE LOOKING FOR

• Bachelor’s degree required
• 2-3 years or more of experience in hospitality, private event sales, marketing, sales or promotion related fields
• Experience with social media, digital marketing and CRM tools
• Experience with Office 365

Other Requirements

• Candidate should be able and willing to lift at least 31.5 lbs. from ground level to a shelf 50 inches from the floor. The candidate should also be able to move 165 lbs. of kegged beer from one location to another by sliding it on the floor.
• Selected candidate will be required to pass a post-offer, pre-employment background and driver's license check.
• Adherence to safety policies and procedures of the worksite.
• You must be at least 21 years of age.
• Be able to work in a standing position for long periods of time (up to 5 hours).
• Be able to reach, bend, stoop and frequently lift up to 50 pounds.

Position Type/Expected Hours of Work

This is a full-time position. Days of work are typically Monday through Friday. Evening and weekend work may be required as job duties demand.

Travel

Travel is expected to be up to 20% of the time to support and be present to employees.

Disclaimer

This Job Description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties

Artisanal Brewing Ventures is an Equal Opportunity Employer.