E-commerce Business Activation Manager

Moneta is looking for an “E-commerce Business Activation Manager” for our global business partner.

Be the Expert and main Point of Contact on all eRetailer related subjects, in collaboration with Marketing and Sales teams;

• Be an expert of online practices on his/her categories and the “Ambassador” of E Commerce business model amongst local teams (both Marketing & Sales)
• Work closely with the E-Category Manager at Continent level, in deploying and executing local E-Cat Man & E-Commerce Activations
• Facilitate customer relationships on all digital/E-Commerce topics, working closely with E-KAMs (Pure Players and Click&Mortar) and Digital Managers to define customer action plans
• Develop employees awareness with regular meetings and trainings on retail media.

Drive and pilot specific e-commerce shopper activation plan to exploit market and customer opportunities with specific pure-players and click & mortar customer, using the following levers:

• Define specific E-commerce assortment based on in-depth analysis of both shopper’s, market’s, and retailer’s needs & specifities, in strong collaboration with local Marketing teams and BUs
• Monitor closely our positions in terms of assortment in our main retailers’ websites
• Pilot and Monitor perfect execution in our Level of Services (in-stock performances, supply chain efficiency…)
• Collaborate on categories online sales’ level and associated margins, with KAM
• Define and implement specific promotional and communication activations in our e-commerce partners websites (through retail media operations)
• Be a “guardian” of Content execution in the e-retail landscape
• Deploy and manage Content push solutions to our main online retailers
• Be the main point of contact as regards to Online Product content to both BUs and Continent teams
• Initiate and manage local E-Cat Man initiatives, in line with EMEA guidelines, and focused on key online players and key categories
• Accelerate the deployement of our E-merchandising recommendations and E-Cat Man tools (product finders), based on our key Category Strategic objectives (CAP)
• Assist local Category Managers in in-store digitalization initiatives to enrich shopping experience at POS level (implementation of tablets, new digitalized POS materials, virtual or augmented reality, etc..)

Analyse and Provide Insights on Key Online/E-Commerce Data & Metrics:

• Work closely with local Data Analyst (if present) to understand performance on our main online KPIs, and derive action plans
• Gain a full understanding on our E-retailer’s business models, main specificities/ways of working and Promo/Communication means
• Define, with eKam/CatMan, the eRetail media strategy supporting the development of our on-line market share.

Qualifications:

• Marketing Master or related degree,
• 10 years experience as category manager/product manager/ecommerce manager in a online environment
• Expert of online practices,
• Track record of success in building e-commerce activation plan, showing commercial wins,
• Global vision but adopting a customer-oriented attitude,
• Data crunching & Analytical skills (strong command of MS Office Suite, especially XLS)