E Commerce Digital Marketing Assistant Specialist

ABOUT US

Started in 1988 in France, our journey began in 1997 under the umbrella of LC Waikiki Mağazacılık Hizmetleri Ticaret A.Ş. as a Turkish brand.

With over 1300 stores around the world and a strong presence in 60 countries, we continue to grow by adopting the philosophy of “Everyone's Right to Dress Well”, which excites us every day.

Today, we are the leading retail company with 6,000 employees in our head offices and more than 60,000 employees in Turkey and abroad, and a turnover of 4.4 billion dollars.

We are committed to our vision of becoming one of the top 3 retail brands in Europe by 2026 with the enthusiasm of all our employees.

QUALIFICATIONS

• Graduate from relevant university departments (Marketing, Business Administration, Statistics, Engineering, etc.)
• At least 1 years of experience in digital marketing with focus on performance marketing and analytics.
• Knowledge of advertising tools like Google Ads, META Ads and Tiktok ads is essential.
• Proficiency in Google Analytics, Adjust, Keyword Planner, and other analytics & planning tools.
• Experience in English, with exceptional communication and interpersonal skills.
• Knowledge of UTM parameters and deeplinking and web/app performance monitoring.
• Proficient in Excel and other MS Office programs.
• Strong analytical/problem solving skills.
• Able to work within a team environment.

JOB DESCRIPTION

• Management of all advertising accounts belonging to the E-Commerce team.
• Measure and report the performance of all digital marketing campaigns, assessing them against goals (ROI and KPIs).
• Plan and execute digital branding investments according to the marketing calendar, ensuring alignment with e-commerce category, owned media, influencer marketing, branding teams.
• Build, plan, and implement acquisition strategies for mobile app traffic, new customers.
• Report and analysis on daily, weekly and monthly basis.
• Work closely with the digital agencies to make sure that the job under the agency's responsibility is done correctly and completely.
• Stay updated on media and performance marketing trends to continuously improve strategies.
• Continuously A/B test to find new approaches based on results.
• Execute market research, conduct market and competitor analysis, and create marketing strategies to accelerate business capacity
• Follow up on social listening and monitoring tools, sharing insights with related teams in a timely manner.
• Follow-up of accounting processes for invoices belonging to the digital marketing department