E-commerce Executive

KPI for E-Commerce Executive (Marketplace Management & Listings)

1. Product Listings & Content Management

• Listing Accuracy Rate: % of listings uploaded without errors (target: 98%+).
• New Listings Uploaded: Number of new SKUs listed per month.
• Listing Optimization Score: Based on keywords, descriptions, images, and compliance with marketplace guidelines.
• Content Update Timeliness: % of product updates (price, stock, info) completed within SLA.

2. Sales & Performance Metrics

• Monthly Sales Growth: % increase in total sales vs previous month.
• Conversion Rate: % of visitors who purchase (target improvement month-on-month).
• Buy Box Win Rate: % of time your listings hold the Buy Box on platforms like Amazon/Noon.
• Average Order Value (AOV): Tracking growth or consistency.

3. Inventory & Pricing

• Stock Availability Rate: % of listings in stock (target: 95%+).
• Out-of-Stock Duration: Average time listings remain unavailable.
• Price Competitiveness Index: Comparison of your pricing vs top competitors.

4. Customer Experience & Ratings

• Product Rating Average: Maintain average of 4.0+ stars.
• Review Response Time: Average time to respond to customer feedback or queries.
• Return/Refund Rate: Maintain within acceptable limits (platform benchmark).

5. Marketing & Visibility

• Ad Campaign ROI / ACOS: Return on advertising spend on marketplaces.
• Traffic Growth: Increase in listing or store page visits.
• Promotional Participation: Number of campaigns joined (festivals, flash sales, etc.).

6. Operational & Coordination Efficiency

• Task Completion Rate: Timely execution of uploads, reports, and updates.
• Reporting Accuracy: Weekly/monthly reports delivered error-free and on time.
• Cross-Team Coordination: Effective communication with warehouse, accounts, and marketing teams.