E-commerce Growth Manager

Growth and Development Manager | Reef Group

Position Title : Growth and Development Manager

Location : Riyadh, Saudi Arabia

Job Type : Full-Time

About the Role:

Reef Group is seeking a strategic and results-driven Growth and Development Manager to lead growth initiatives across the organization. This role focuses on identifying new market opportunities, optimizing digital and retail channel performance, and developing products and initiatives that drive revenue growth and increase market share.

The Growth and Development Manager will play a key role in enhancing customer experience, improving internal processes, and supporting the company’s expansion strategy in alignment with Reef Holding’s vision.

Key Responsibilities:

Growth Strategy and Planning

• Lead the overall growth and development strategy to achieve revenue targets and expand market share across digital and retail channels.
• Analyze performance across all channels, including e-commerce, branches, and B2B, to identify short-, medium-, and long-term growth opportunities.
• Develop monthly and quarterly growth plans based on data analysis and align them with the company’s strategic objectives.

Performance Optimization and Customer Experience

• Enhance user experience, conversion rates, and customer retention by analyzing the customer journey and implementing continuous improvements.
• Lead digital performance optimization initiatives, including conversion rate optimization, content improvements, and checkout experience.
• Identify gaps in the customer journey and propose operational, marketing, and technical solutions.

Product and Market Development

• Drive the development of digital products and new features in collaboration with technology and e-commerce teams to support revenue growth.
• Conduct market research across local, regional, and international markets to identify expansion opportunities and new business models.
• Analyze customer behavior across digital platforms and physical branches to inform growth strategies.
• Project Management and Cross-Functional Collaboration
• Manage growth-related projects from ideation through execution and performance tracking.
• Collaborate with marketing, e-commerce, operations, and supply chain teams to ensure effective implementation of growth initiatives.
• Analyze marketing campaign performance and provide ongoing recommendations for improvement.

Analytics and Reporting

• Monitor key growth KPIs such as CAC, LTV, conversion rate, retention, and average basket value.
• Build ROI models for growth initiatives and evaluate their effectiveness.
• Prepare and present periodic analytical reports to senior management, highlighting performance, challenges, and future opportunities.

Leadership and Alignment

• Lead and develop the growth team through coaching, guidance, and performance management.
• Ensure all growth initiatives align with Reef Holding’s strategy, brand identity, and customer experience standards.
• Contribute to strategic decision-making related to expansion, channel development, and new initiatives.

Additional Responsibilities

Perform any other duties assigned by the direct manager or their delegate.

Required Qualifications:

Bachelor’s degree in Business Administration, Marketing, Digital Transformation, or Data Science

Experience :

7–9 years of experience in growth, digital, or business development roles

Why join Reef Group?

Reef Group is a fast-growing company in the retail and e-commerce sector, offering a dynamic environment where innovation and data-driven decision-making are at the core of growth. This role provides the opportunity to lead impactful initiatives, work across multiple functions, and contribute directly to the company’s expansion and long-term success.