E-commerce Lead Specialist

Seniority: Lead / Senior Specialist (Execution-Focused)

Reports to: General Manager

Role Objective

The E-commerce Lead Specialist is a high-impact, technical execution role responsible for the end-to-end performance of Spec Brite Group’s digital sales channels. You will be the primary "architect" of our online presence, responsible for converting high-end wellness technology into digital sales through expert listing optimization, data-driven marketing, and seamless operational management.

Core Responsibilities:

• Marketplace Mastery (Amazon, Noon, & Local Channels)
• Listing Architecture: Build and maintain high-converting product detail pages (PDPs) for premium devices. This includes technical SEO copywriting, A+ Content (EBC) management, and professional image/video integration.
• Algorithm Optimization: Master the "Buy Box" logic on Amazon and Noon; monitor competitor pricing, share of voice, and search rankings daily.
• Account Health: Ensure 100% compliance with marketplace policies, manage seller ratings, and proactively resolve any listing suppressions or account flags.

• D2C Website & UX Optimization
• Storefront Management: Lead the day-to-day operations of the official brand webstore (Shopify/Magento).
• Conversion Rate Optimization (CRO): Implement A/B testing on landing pages to improve the "add-to-cart" journey for high-ticket items.
• Technical SEO: Execute on-page and technical SEO strategies to ensure Spec Brite remains the top authority for relevant searches.

• Performance Marketing Lead
• Paid Media Execution: Design and manage PPC campaigns (Amazon Advertising, Google Shopping, and Meta Ads) specifically focused on ROAS (Return on Ad Spend).
• Funnel Building: Create tailored landing pages and email automation flows for different customer segments (e.g., anti-aging, lymphatic drainage, skin texture).
• Data Analytics: Move beyond basic reporting; provide deep-dive insights using GA4 and marketplace analytics to pivot strategies weekly based on performance.

• Inventory & Technical Operations
• Stock Orchestration: Forecast demand for international shipments to prevent stock-outs of high-demand devices.
• Fulfillment Oversight: Coordinate with the logistics team to ensure FBA (Fulfillment by Amazon) and Noon-now shipments are processed accurately and on time.
• Tech Stack Management: Manage integrations between the website, CRM, and inventory management systems.

• Premium Customer Journey
• Value-Added Content: Work with the product team to ensure clinical trial data and "How-To" guides are accessible to customers post-purchase.
• Review Management: Implement automated and manual strategies to generate high-quality, verified customer reviews and video testimonials.

Specialist Requirements:

• Proven Track Record: 4+ years of hands-on experience in E-commerce, specifically in the UAE/GCC market.
• Platform Expert: Advanced certification in Amazon Advertising or Google Ads is highly preferred.
• Premium Brand Experience: Previous experience selling high-ticket items (Beauty Tech, Electronics, or Medical Devices) where "education-based selling" is required.
• Analytical Mindset: Expert proficiency in performance tracking.
• Agility: A "lead specialist" mindset—someone who can build the strategy at 9 AM and fix a website bug or upload a CSV at 10 AM.

KPIs for Success

• Monthly Gross Merchandise Value (GMV) growth across all platforms.
• Targeted ROAS on paid media spend.
• Conversion Rate (CR) benchmarks per product category.
• Marketplace Account Health Score (Maintained at "Healthy/Excellent").

Job Type: Full-time