E-Commerce Manager

About Tacfab Fashions Pvt. Ltd.

With a legacy of 75+ years, Sahib Textiles—established in 1947—has grown from a premium fabric manufacturer and trader to a leading ethnic wear retail brand under Tacfab Fashions Pvt. Ltd. Today, the brand operates showrooms, offices, and manufacturing units in Delhi and Gurgaon.

Tacfab offers ready-to-stitch suits, ready-to-wear ethnic wear, and premium dress materials, combining traditional craftsmanship with modern design. With a strong emphasis on quality and innovation, the brand caters to customers for every occasion and continues to expand through its D2C platform.

Website: https://www.tacfab.com/
Instagram: https://www.instagram.com/tacfab_fashions/

Key Responsibilities

• Develop and execute e-commerce growth strategy across the brand website.
• Manage key business metrics: GMV, conversion, AOV, repeat purchase, CAC.
• Oversee catalog management: SKU uploads, images, descriptions, sizing, pricing, and variants.
• Lead online merchandising & UX: site layout, navigation, landing pages, and A/B testing.
• Improve checkout experience and manage payment options.
• Plan and run digital marketing campaigns (performance marketing, social, search, email, SMS/WhatsApp).
• Forecast demand and work with merchandising & supply chain teams to ensure stock availability.
• Oversee daily operations: order processing, returns/refunds, logistics follow-ups.
• Track KPIs (traffic, conversion, AOV, repeat rate, returns, CAC, CLTV) and prepare reports.
• Build and execute CRM strategies for retention, segmentation, and customer lifecycle marketing.
• Mentor and lead a small e-commerce team and coordinate with design, merchandising, CS, and tech.
• Manage overall e-commerce budget, including marketing, platform fees, and operational costs.

Skills & Requirements

• Strong understanding of Indian women’s ethnic wear, customer behaviour, and seasonality.
• Experience with e-commerce platforms (Shoppachino preferred), Google Analytics, Excel, CRO tools.
• Hands-on digital marketing experience: SEM, SEO, Social, Email, CRM.
• Strong analytical and problem-solving skills.
• Leadership or team management experience.
• Excellent communication skills.
• Proactive, detail-oriented, and comfortable in a fast-paced environment.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

• Leave encashment
• Provident Fund

Ability to commute/relocate:

• Kamla Nagar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• E Commerce Manager: 2 years (Preferred)

Work Location: In person