E-commerce Manager

Job Summary
We are seeking a dynamic and results-driven E-commerce Manager to lead our online retail initiatives and elevate our digital presence. In this role, you will oversee the development, execution, and optimization of our e-commerce platform, ensuring a seamless shopping experience for customers across multiple channels. Your expertise in digital marketing, content management, and analytics will drive traffic, increase conversions, and maximize revenue growth. This is an exciting opportunity for a passionate professional eager to shape innovative online strategies and thrive in a fast-paced e-commerce environment.

Responsibilities

• Develop and implement comprehensive e-commerce strategies to boost online sales and enhance user engagement.
• Manage and optimize the company’s website using content management systems such as WordPress, ensuring it is visually appealing, user-friendly, and aligned with brand standards.
• Utilize SEO tools and conduct keyword research to improve search engine rankings and increase organic traffic.
• Implement conversion optimization techniques to improve website performance, including A/B testing, user experience enhancements, and checkout process improvements.
• Oversee content creation including product descriptions, banners, blog posts, and multimedia assets using Adobe Creative Suite and Adobe Photoshop.
• Coordinate social media marketing campaigns across platforms like Facebook, Instagram, and LinkedIn to drive brand awareness and customer engagement.
• Manage paid advertising campaigns using Google Ads (formerly Google AdWords), Facebook Advertising, SEM (Search Engine Marketing), and marketing automation tools to maximize ROI.
• Analyze website traffic and campaign performance with Google Analytics and other analytics tools; generate reports to inform strategic decisions.
• Execute email marketing campaigns to nurture leads, promote products, and retain customers through targeted messaging.
• Collaborate with cross-functional teams including sales, customer service, and product development to ensure alignment of marketing efforts with business goals.
• Stay current on industry trends such as digital marketing innovations, performance marketing techniques, and emerging e-commerce technologies like JavaScript or SQL integrations for enhanced site functionality.

Qualifications

• Proven experience managing e-commerce platforms with a strong understanding of content management systems like WordPress or similar platforms.
• Proficiency in SEO tools, Google Analytics, Google Ads (AdWords), Facebook Advertising, SEM strategies, and marketing automation platforms.
• Solid knowledge of HTML, CSS, JavaScript basics for website customization; experience with SQL is a plus for data analysis tasks.
• Skilled in content creation with Adobe Creative Suite (Photoshop) for visual assets; excellent copywriting skills for product descriptions and marketing copy.
• Demonstrated ability to optimize conversion rates through data-driven decision-making and UX improvements.
• Strong understanding of social media management tools and strategies for B2B (business-to-business) marketing campaigns.
• Experience in digital marketing including email campaigns, performance marketing metrics analysis, keyword research, and social media marketing tactics.
• Excellent project management skills with the ability to prioritize tasks in a fast-paced environment while maintaining attention to detail.
• Bachelor’s degree in Marketing, Business Administration or related field preferred; relevant certifications in Google Ads or SEO are advantageous. Join us as we innovate in the e-commerce space! Bring your energy, creativity, and analytical mindset to craft compelling online experiences that delight customers worldwide while advancing your career in digital commerce excellence!

Pay: $53,225.28 - $75,000.00 per year

Benefits:

• Paid time off

Work Location: In person