E-commerce Marketing Executive

Job Title: E-commerce Marketing Executive

Location: Gurugram

Company: Enlog

Salary: ₹30,000 – ₹45,000 per month

Experience: 2–4 Years

Employment Type: Full-time

About Enlog

Enlog is a fast-growing energy technology startup helping businesses monitor, manage, and optimize electricity usage through smart solutions. We are building a strong digital-first presence and looking for a dynamic marketing all-rounder to scale our D2C and B2B lead generation efforts.

Role Overview

We are looking for a hands-on, performance-driven E-commerce Marketing Executive who understands D2C marketing, omni-channel strategies, and marketplace-based lead generation (IndiaMART and similar platforms).

This is not a narrow role, you will work across strategy, execution, analytics, and growth. If you love building things from scratch in a startup environment, this role is for you.

Key Responsibilities

D2C & Performance Marketing

• Plan and execute D2C campaigns across Google Ads, Meta Ads, and other digital channels
• Optimize funnels for lead generation and conversions
• Manage landing pages and conversion tracking
• Drive ROI-focused performance marketing campaigns

Marketplace & Lead Platforms

• Manage and optimize IndiaMART, TradeIndia, Justdial, and similar B2B platforms
• Generate and nurture inbound leads from marketplace channels
• Coordinate with sales team to improve lead conversion
• Track, analyze, and improve listing performance

Omni-Channel Strategy

• Develop integrated marketing campaigns across website, social media, marketplaces, and email
• Ensure consistent brand positioning across all touchpoints
• Work on WhatsApp marketing, email automation, and retargeting strategies

Content & Growth

• Coordinate product listings, creatives, and performance assets
• Work with designers for ads and digital creatives
• Monitor analytics and prepare weekly performance reports
• Identify new growth opportunities and marketing experiments

Required Skills

• Experience in D2C marketing and performance campaigns
• Hands-on experience with IndiaMART or similar lead platforms
• Understanding of omni-channel marketing strategy
• Basic knowledge of SEO, SEM, and conversion optimization
• Strong analytical and reporting skills
• Comfortable working in a fast-paced startup environment

What We’re Looking For

• Self-driven and execution-focused
• Strong ownership mindset
• Problem solver who can manage multiple channels
• Growth-oriented and performance-focused

Job Type: Full-time

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person