E-Commerce Marketing Executive (Fashion)

JOB PURPOSE

The E-Commerce Marketing Executive – Fashion supports the digital growth of AKI Fashion brands across owned e-commerce platforms and key fashion/lifestyle marketplaces (e.g., Namshi, Mumzworld, Noon, Amazon, etc.).

The role is responsible for creative content, multimedia production, digital merchandising, marketplace execution, and bilingual customer/community management, ensuring strong brand visibility, engaging storytelling, and optimized performance that drives online revenue.

KEY ACCOUNTABILITIES

1. Creative Writing & Content Creation

• Develop high-quality creative writing and brand-aligned content for product pages, campaigns, CRM, and social media.
• Write and adapt product descriptions, fashion stories, category copy, gifting narratives, and seasonal messaging across brands.
• Ensure content tone matches each brand identity (e.g., kidswear, lifestyle, premium, casual).

2. Video & Audio Production

• Create and edit short-form and long-form fashion content for e-commerce and social channels.
• Produce product videos, styling reels, try-on edits, store/event recap videos, and promotional assets.
• Required tools: Final Cut Pro, Adobe Premiere, iMovie.

3. Digital Media & Social Media

• Create social-first e-commerce content that drives traffic, engagement, and conversions.
• Support audience engagement, community growth, and trend-based content execution.
• Monitor social/digital analytics and optimize content based on performance (reach, CTR, engagement, conversions).
• Coordinate with influencers and brand teams to align commerce launches and campaigns.

4. E-Commerce Operations & Merchandising (Fashion)

• Support daily e-commerce merchandising: new arrivals, seasonal edits, collections, categories, and bundles.
• Execute online promotions and campaign placements (hero banners, landing pages, wireframes).
• Ensure product listings are accurate, clean, priced, and visually aligned with brand standards.
• Monitor stock visibility, pricing consistency, and category health.

5. Marketplaces Management

• Manage brand presence and content across Namshi, Mumzworld, Noon, Amazon and other approved fashion marketplaces.
• Coordinate assortment uploads, content optimization, pricing, promotions, and visibility placements per marketplace.
• Track marketplace performance and implement corrective actions to improve sales and ranking.
• Support onboarding of new brands/collections into marketplaces.

6. Customer Service & Community Management (English & Arabic)

• Handle online customer inquiries, comments, and feedback across e-commerce, marketplaces, and social platforms.
• Provide bilingual support in English and Arabic (written and spoken).
• Ensure timely resolution of customer issues while protecting brand tone and customer experience.
• Escalate CX issues with operations/logistics and follow through to closure.

7. Reporting & Analytics

• Track daily/weekly performance for e-commerce and marketplaces (traffic, conversion, ATV/UPT, sell-through, ROAS).
• Monitor campaign ROI and content effectiveness.
• Prepare weekly and monthly reports with insights and recommendations.

QUALIFICATIONS

• Bachelor’s degree in marketing, Fashion Merchandising, Communication, Media, or a related field
• Customer service and community management in both English and Arabic (written & spoken)

SKILLS, KNOWLEDGE & ABILITIES

Technical / Functional

• Fashion e-commerce merchandising & product listing
• Strong creative writing and fashion storytelling abilities
• Proficiency in video editing & multimedia production (Final Cut Pro, Adobe Premiere, iMovie)
• Social media content creation, audience engagement, and analytics monitoring
• Marketplace operations experience (Namshi, Mumzworld, Noon, Amazon) is a plus
• Customer service and Community Management in English and Arabic
• Prior experience in fashion retail / fashion brands is a strong advantage

Behavioral

• High attention to detail and brand consistency
• Strong communication and coordination skills
• Customer-centric and solution-oriented
• Able to work fast in seasonal fashion calendars

WORKING ENVIRONMENT & COMMUNICATION

• Office-based with regular coordination across Fashion brand teams, creative agencies, marketplace partners, and operations.