E-commerce Marketing Specialist

We are seeking a results-driven E-commerce Marketing Specialist to manage and execute social media marketing strategies focused exclusively on driving qualified traffic to our Amazon product listings. The ideal candidate understands Amazon's algorithm, customer behaviour, and how to leverage social platforms to increase product visibility, conversions, and sales on Amazon.

Responsibilities

Social Media Marketing

• Develop and implement social media strategies (including Facebook, Instagram, TikTok, YouTube, and Pinterest) to drive traffic to Amazon listings.
• Create engaging content (posts, reels, short videos, ads) tailored for each platform to promote Amazon products.
• Manage social media calendars, track engagement, and optimise campaigns for reach and conversions.
• Collaborate with influencers, UGC creators, and affiliate partners to generate high-quality traffic to Amazon.

Amazon Traffic & Conversion

• Plan and run Amazon-focused campaigns such as:
• Direct social ads to Amazon product pages
• Amazon Attribution tracking
• Brand referral bonus optimisation
• Monitor and improve CTR, traffic quality, and conversion rates from social channels to Amazon.

Collaboration

• Work closely with the Amazon team for alignment on product launches, promotions, coupon periods, and PPC planning.
• Coordinate with design teams for creatives optimised for social media and Amazon audiences.

Qualifications

• Bachelors degree in Marketing, E-commerce, Business, or related field (preferred).
• 2-5 years of experience in social media marketing or e-commerce marketing.
• Proven experience driving traffic directly to Amazon listings (required).
• Strong understanding of Amazon ecosystem (e.g., A9 algorithm, listings, PPC optional knowledge).
• Experience running paid ads on Meta/TikTok/YouTube.
• Strong analytical skills and familiarity with tools such as Amazon Attribution, Facebook Ads Manager, TikTok Ads Manager, and Google Analytics.
• Excellent communication and content creation skills.

Other Details

• Job Timings: On-site evening night shift following US EST
• Office location: Off to Shahrah-e-Faisal, PECHS, Karachi

Job Type: Full-time

Work Location: In person