E-Commerce Marketing Specialist

The E-Commerce Marketing Specialist will drive traffic, engagement, and online sales for webook.com through performance marketing, SEO, and content optimization. The role focuses on maximizing visibility and conversion through data-driven strategies and effective digital campaigns.

Key Responsibilities

• Execute performance marketing campaigns across Meta, Google, and other platforms
• Manage SEO/SEM and optimize product listings to improve visibility and ranking
• Coordinate promotional campaigns aligned with the marketing calendar
• Track key metrics including traffic, CTR, conversion rate, and ROAS
• Collaborate with creative, content, and product teams on campaign execution
• Manage CRM and email marketing for retention and re-engagement
• Prepare weekly and monthly performance reports and insights
  
  

Requirements

• Bachelor's degree in Marketing, E-Commerce, or related field
• 2-4 years of experience in digital or e-commerce marketing
• Hands-on experience with Google Ads, Meta Ads Manager, and analytics tools
• Knowledge of SEO principles and e-commerce CMS platforms
• Data-driven mindset with strong attention to detail