E-Commerce Marketing Specialist

The E-Commerce Marketing Specialist will drive traffic, engagement, and online sales for webook.com through performance marketing, SEO, and content optimization. The role focuses on maximizing visibility and conversion through data-driven strategies and effective digital campaigns.

Key Responsibilities:

• Execute performance marketing campaigns across Meta, Google, and other platforms.
• Manage SEO/SEM and optimize product listings to improve visibility and ranking.
• Coordinate promotional campaigns aligned with the marketing calendar.
• Track key metrics including traffic, CTR, conversion rate, and ROAS.
• Collaborate with creative, content, and product teams on campaign execution.
• Manage CRM and email marketing for retention and re-engagement.
• Prepare weekly and monthly performance reports and insights.

Requirements

• Bachelor’s degree in Marketing, E-Commerce, or related field.
• 2–4 years of experience in digital or e-commerce marketing.
• Hands-on experience with Google Ads, Meta Ads Manager, and analytics tools.
• Knowledge of SEO principles and e-commerce CMS platforms.
• Data-driven mindset with strong attention to detail.