E-commerce Marketing Specialist

Job Overview
We’re looking for a Brand Manager for our company Fresh Shears. This role blends creative direction with performance-driven marketing—ideal for someone who understands how to build a brand that not only looks strong but converts. You’ll be responsible for shaping how we show up across all channels, driving growth through strategic campaigns, and ensuring brand consistency across every touchpoint.

Duties

• Develop and execute a cohesive brand strategy aligned with company goals
• Lead marketing campaigns across digital, social, email, and paid channels
• Oversee content creation, messaging, and visual identity
• Analyze campaign performance and optimize based on data-driven insights
• Manage social media presence and growth strategies
• Collaborate with creative, sales, and product teams to align messaging
• Identify new opportunities for brand expansion, partnerships, and audience growth
• Maintain brand consistency across all platforms and materials

Requirements

• 3–7+ years of experience in brand management, marketing, or a related field Preferred Experience
• Background in beauty, lifestyle, or consumer goods
• Experience working with influencers or content creators Familiarity with tools like Google Analytics, Meta Ads Manager, TikTok, Amazon, Shopify, Klaviyo, or similar platforms
• Hire will be required to meet at onsite 1-2x a week while training. Then once established could potentially become fully remote

Join us as a Marketing Brand Manager where your creativity meets strategic insight! Drive impactful campaigns that captivate audiences worldwide while advancing your career in a fun environment dedicated to the beauty industry.

Pay: $85,000.00 - $90,000.00 per year

Work Location: Hybrid remote in Cedartown, GA 30125