E-commerce & Modern Retail Sales Head

The E-commerce & Modern Retail Sales Head will be responsible for driving business growth through online channels (marketplaces, company website, D2C) and modern retail formats (supermarkets, hypermarkets, large-format stores).

The role involves planning and executing sales strategies, building strong relationships with e-commerce platforms and modern trade partners, and ensuring profitability and market share growth.

E-commerce Sales:

• Manage sales on major marketplaces (Amazon, Flipkart, Myntra, etc.) and the company’s own e-commerce website.
• Develop and execute digital sales strategies to increase revenue, traffic, and conversion rates.
• Plan and manage online campaigns, discounts, and promotions.
• Optimize product listings with strong content, images, SEO, and keywords.
• Track and analyze sales performance, ROI, and customer behavior.
• Collaborate with digital marketing teams for performance ads, SEO, and social commerce.

Modern Retail (Modern Trade) Sales:

• Establish and grow business with key modern trade partners (Reliance Retail, D-Mart, Big Bazaar, etc.).
• Negotiate listings, margins, shelf space, and in-store promotions.
• Build and manage distributor and retailer networks.
• Monitor stock availability, replenishment, and timely execution of supply.
• Drive visibility and brand presence through planograms, promotions, and events.

General:

• Develop annual sales forecasts and budgets for e-commerce & modern trade channels.
• Identify new business opportunities, emerging trends, and competitor activities.
• Build and maintain strong relationships with key stakeholders (buyers, category managers, partners).
• Lead, train, and motivate sales teams.
• Ensure smooth coordination with supply chain, marketing, and finance teams.

Key Skills & Competencies:

• Strong understanding of e-commerce operations, digital marketing, and marketplace dynamics.
• Good knowledge of modern trade practices, negotiation, and category management.
• Excellent communication and relationship management skills.
• Data-driven approach with strong analytical skills.
• Leadership and team management abilities.
• Strong problem-solving and decision-making capability.

• Graduate/MBA in Sales, Marketing, or Business Administration.
• 8 to10 years of experience in sales, with at least 3 to 5 years in e-commerce & modern trade.
• Experience in FMCG, Consumer Durables, Retail, or E-commerce industries preferred.
• Hands-on knowledge of digital sales tools, analytics, and ERP systems.