E-Commerce Product Specialist

About Us

What You’ll Do (The "Moving Tracks" Part)

• Shopify Management & UX: Lead the end-to-end management of our Shopify store. You’ll build out new sections, optimize navigation, and ensure the site is fast, functional, and visually compelling.
• Lead Funnel Optimization: Our sales team thrives on quality leads. You will be responsible for optimizing our lead generation forms and funnels to ensure a steady flow of inquiries.
• Product Launches: Spearhead the digital side of new product launches—building product pages, designing layouts, and integrating marketing assets onto the homepage.
• Monthly Sales Planning: Plan monthly/bi-monthly sales themes. You’ll translate these into site banners, pop-ups, announcement bars, and email-ready concepts. Update pricing and stocking,
• Content & Creative: Use Canva and other tools to optimize product photos and create performance-driven visual assets that resonate with our rural clientele.
• Continuous Testing: Schedule and run A/B tests on UI, copy, and form-fill rates. You believe that "perfect" is the enemy of "done," but you use data to get us closer to perfect every day.
• SEO Optimization: Optimize site wide with SEO best practices and ensure we’re showing up in AI based searches

A little more in depth about what the duties will include but not limited to:

• Optimize product pages and product photo design with imagery and descriptors that helps the customer make a buying decision
• Use web analytics tools to understand customer behavior on the website, and adjust strategies accordingly
• Build and refine product hierarchy and manage site navigation structure
• Analyze storefront performance, providing regular reports and insights on key metrics such as conversion rate, revenue per visitor, and cart abandonment + analyze key performance metrics (CAC, LTV, retention rate, ROAS) to identify opportunities for optimization and scale.
• Use cohort analysis, funnel tracking, and to understand user behavior and guide marketing strategies.
• Conduct A/B tests on landing pages, creatives, popups and messaging to improve user engagement and conversion rates.
• Create performance-driven content strategies for marketing channels, with a focus on increasing conversions and engagement.
• In collaboration with specialized team members, oversee the creation of landing pages, social media content, email sequences, and ad copy, ensuring alignment with growth objectives
• Work closely with the Head of Marketing and the product, engineering, and data specialists to ensure seamless integration of growth initiatives with product features and user experience.
• Optimize checkout and cart experience
• Optimize user journeys on the site based on use case of the customer, click origin etc
• Plan and integrate new digital tools on the website
• Integrating educational materials, videos, guides and tips throughout the site + organizing the materials into an “DIY learning center”
• Stay on top of competitor trends, pricing

You’re a Great Fit If:

• You have a "Builder" Mindset: You are energized by the 'building' phase. You don't need a 100-page manual to get started; you’re excited to help write that manual as we move forward.
• You are a Shopify Pro: You’ve spent years "under the hood" of Shopify—you know how to edit shipping rates, manage apps, and tweak liquid code or templates to get the look you want. (We do have a website developer on staff who will help with implementation for the more difficult/ complicated coding. But you should be able to fly around in shopify making basic sections or using a section builder as a support app).
• You understand the "Rural" Customer: You know how to market to folks who value self-sufficiency and "hero" marketing over flashy corporate trends.
• You solve problems first: Your attitude is: "If I don't know how to do it, I’ll teach myself and figure it out by Monday."
• You like leveraging AI and emerging software: You should be using AI to make your work more efficient and interested in how it could help build chat bots, automations etc.
• You like building website “tools” to help customers narrow down buying decisions: we have an on staff software developer who will help with the actual building of the tool, but the marketing team comes up with the “why” for the tool and figure out how we can use it as educational, a funnel etc.

Required Qualifications

• 5+ years of experience in Marketing, E-commerce, Sales.
• 3+ years of deep, hands-on Shopify experience (we will want to see examples of stores you’ve managed or built).
• Proven track record of Funnel Optimization: You understand how to move a user from "just looking" to "filling out a lead form."
• Proficiency with Data: Experience using Google Analytics or similar tools data tracking tools to track CAC, LTV, and conversion rates. Should be familiar working with platforms like Google Ads, SemRush etc for feedback on products performance, keywords optimization and trend development.
• Design Eye: Proficiency in Canva (or similar) to ensure the site looks professional and on-brand. Expertise in developing and maintaining brand guidelines and controlling brand messaging across different marketing touchpoints.
• Mid-Career Maturity: You have the experience to work autonomously and the professional "scar tissue" to know how to handle high-velocity growth.

Preferred Extras

• Experience with Email Marketing platforms (we use Ortto).
• An interest in video/media content (we have a massive YouTube presence!). Like thinking through how to integrate video content into an e-commerce site to promote products and explain concepts.
• Experience working closely with a Sales Team to turn customer feedback into site improvements and messaging

Why You’ll Love Working Here

• The Vibe: This is NOT a stuffy marketing job. We just recently emerged out of the startup phase, and we’re holding on to the energy of high experimentation, encouraging creative ideas that “just might work” and not letting red tape hold us back from growth marketing opportunities.
• Comprehensive Benefits: 401K match, health care, paid holidays, PTO, sick leave, and pet insurance.
• Unique Perks: Off-grid and volunteer PTO days, triple-your-impact donation matching, and AAA Roadside Assistance membership.
• Vibrant Culture: Unlimited coffee, regular parties, delicious food, karaoke nights, and a fun-loving team spirit.
• Work-Life Balance: We operate Monday through Friday, keeping weekends sacred for rest and family time.
• Farm Fresh Goodness: Enjoy our company garden, and meet our resident chickens and ducks—fresh veggies and eggs are on us!
• The Impact: Your work directly helps people gain water independence. We help the people who produce food for America!

Compensation & Benefits