E-commerce Specialist

Job Overview
We are seeking a dynamic and detail-oriented E-Commerce Specialist to join our team. The ideal candidate will have a strong background in digital marketing and e-commerce, with a focus on driving online sales and enhancing the customer experience. This role requires a blend of technical skills and creative thinking to optimize our online presence and increase conversion rates.

Duties

• Develop and implement effective e-commerce strategies to drive traffic and sales.
• Utilize SEO tools for keyword research and optimization to improve search engine rankings.
• Optimize website content for conversion through A/B testing and performance marketing techniques.
• Manage social media marketing campaigns across various platforms, including Facebook Advertising.
• Create engaging content for product descriptions, blog posts, and email marketing campaigns.
• Analyze website performance using Google Analytics and other analytics tools to inform decision-making.
• Collaborate with graphic designers to create visually appealing assets using Adobe Creative Suite, including Adobe Photoshop.
• Maintain and update the e-commerce website using WordPress, HTML, CSS, and JavaScript as needed.
• Implement marketing automation strategies to enhance customer engagement and retention.
• Conduct regular audits of the website's user experience to identify areas for improvement.

Qualifications

• Proven experience in e-commerce or digital marketing roles.
• Proficiency in SEO techniques, SEM, Google Ads, Google AdWords, and conversion optimization strategies.
• Strong understanding of content management systems (CMS) and B2B marketing principles.
• Familiarity with email marketing platforms and social media management tools.
• Experience with performance marketing metrics and analytics to drive data-driven decisions.
• Knowledge of graphic design principles with proficiency in Adobe Creative Suite is preferred.
• Excellent copywriting skills with the ability to create compelling content that resonates with target audiences.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously. Join us as we enhance our online presence and drive our e-commerce initiatives forward!

Job Type: Full-time

Pay: $29.00 - $38.00 per hour

Expected hours: 40 per week

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Ability to Commute:

• Manchester, NH 03109 (Preferred)

Work Location: In person