Ecommerce Marketing Manager

Dorai Home is looking for an E-commerce Marketing Manager to support the execution of our Shopify storefront and digital marketing initiatives. This role works closely with the Director of Marketing to help manage promotions, maintain the marketing calendar, coordinate site updates, and support ongoing optimization across the customer journey.

This is a hands-on, execution-focused role for someone who is organized, analytical, and excited to help grow a DTC brand through strong digital experiences. You should be comfortable managing multiple projects at once, working cross-functionally with creative and external partners, and using performance insights to support smarter merchandising and marketing decisions.

We are a small startup team. We move quickly, collaborate closely, and value people who take ownership, solve problems, and help build better systems as the company grows. The right person for this role has e-commerce and digital marketing experience in a DTC environment, is comfortable working in Shopify, and has a strong eye for clean, minimal design. Dorai was built on thoughtful design, and our digital experience should reflect that in every touchpoint.

Responsibilities

• In collaboration with the Director of Marketing, maintain and update Dorai’s marketing calendar in Asana across promotions, launches, campaigns, and seasonal moments
• Support the Director of Marketing in translating business goals into strategic briefs for the creative team and contractors to source assets for campaigns and site updates
• Manage day-to-day e-commerce content updates in Shopify, with content supplied by designers, including homepage updates, collection merchandising, product organization, and promotional changes
• Execute site updates tied to the marketing calendar, including promotions, pricing changes, featured collections, and merchandising adjustments
• Support collection organization and product merchandising updates based on analytics and CRO recommendations
• Help optimize the Shopify storefront experience across homepage, navigation, collection pages, PDPs, bundles, and offers
• Coordinate with agency and contractor partners across SEO, CRO, development, paid media, and other digital marketing initiatives as needed
• Help oversee SEO implementation and ongoing site content optimization
• Support efforts to improve Dorai’s visibility across organic search and AI-driven discovery experiences, partnering on content structure, SEO, product data, and site updates that help the brand surface accurately in search and AI-generated results
• Monitor site performance and key digital metrics, and share insights and recommendations with the Director of Marketing
• Support testing and optimization efforts across messaging, merchandising, offers, and on-site experience
• Explore and implement practical AI tools that improve marketing workflows, reporting, content organization, and execution
• Help maintain quality control across the website, ensuring accuracy, consistency, and strong brand presentation
• Support the Director of Marketing with additional marketing-related responsibilities as they evolve with the company’s growth

Requirements

• 3-5 years of experience in e-commerce, digital marketing, or a related DTC role
• Shopify experience required, including content updates, collection management, merchandising, and promotional execution
• Strong understanding of e-commerce best practices, digital merchandising, and conversion-focused site experiences
• Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment
• Ability to interpret performance data and customer insights and turn them into actionable recommendations
• Familiarity with SEO and website optimization principles, with interest in emerging AI search visibility and AI-driven discovery trends
• Experience working with cross-functional teams, agencies, freelancers, or contract partners
• Strong written and verbal communication skills
• Proficiency with Google Workspace, Shopify, and Asana
• Familiarity with analytics tools such as GA4, Triple Whale, Northbeam, or similar platforms is a plus
• Interest in AI tools and how they can support efficient marketing execution is a plus
• Appreciation for clean design, attention to detail, and a strong customer experience

How We Work

Dorai is a small team that cares about doing great work and being good to each other. We’re humble, supportive, and hands-on. Nothing is “below my pay grade” when it helps the customer or the business, and we value people who bring that same ownership and flexibility to their work.

This role is hybrid, with 2-3 days per week in our Salt Lake City-based office and the remainder of the time remote.

Benefits

• Competitive salary
• Supportive work schedule
• Hybrid work
• Partial employer-paid health insurance, vision, and dental
• Competitive PTO
• 401K match when eligible
• Parental leave when eligible

Perks

• Free Dorai Home products
• Friends and family discounts
• Monthly gym membership reimbursement, up to $60