editor, marketing & social media

Job Overview
We are seeking a creative and results-driven Social Media Specialist to join our dynamic marketing team. In this role, you will be responsible for developing and executing social media strategies that enhance our brand presence and engage our audience across various platforms. The ideal candidate will possess a strong understanding of social media marketing, content creation, and analytics, with a passion for storytelling through digital channels.

Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Create, curate, and manage published content across all social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Utilize tools such as Hootsuite and Buffer for effective scheduling and management of posts.
• Conduct keyword research and SEO optimization to enhance content visibility.
• Monitor social media trends, audience preferences, and competitor activities through social listening techniques.
• Analyze performance metrics using Google Analytics and web analytics tools to inform future strategies.
• Collaborate with graphic designers to produce visually appealing content using Adobe Creative Suite (Photoshop, Illustrator).
• Engage with followers by responding to comments and messages in a timely manner while managing online community relationships.
• Assist in public relations efforts by promoting company initiatives through social media channels.
• Execute Facebook Advertising campaigns to drive traffic and conversions for e-commerce initiatives.
• Proofread all content to ensure clarity, accuracy, and alignment with brand voice.
• Create engaging multimedia content including photography and video editing for various campaigns.

Qualifications

• Proven experience in social media management or digital marketing roles.
• Strong knowledge of social media platforms, trends, and best practices.
• Proficiency in Adobe Photoshop, Adobe Illustrator, and other graphic design tools.
• Familiarity with SEO principles, keyword research techniques, and web analytics tools.
• Experience with content creation that aligns with branding strategies.
• Excellent communication skills with a focus on relationship management.
• Ability to work collaboratively within a team environment while managing multiple projects simultaneously.
• A keen eye for detail with strong proofreading skills. Join us as we elevate our brand presence through innovative social media strategies!

Job Type: Full-time

Pay: $22.00 - $27.00 per hour

Expected hours: 40 per week

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person