Email and SMS Marketing Coordinator

About Our Company

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US and abroad. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Lululemon, and Mitchell & Ness. In addition to our wide assortment, we are the industry leader in on demand customization.

We currently operate 1,300+ brick and mortar locations, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and the two largest MLB franchises, via our Yankees & Dodgers Clubhouse stores. Lids have built partnerships and collaborations with iconic global brands including Marvel/Disney, Playboy, Travis Scott’s Cactus Jack, and Post Malone, creating a community where fans, fashion, and culture collide.

General Position Summary

Lids is seeking an innovative Email & SMS Marketing Coordinator to support our email campaigns focused on increasing both website and in-store traffic. The ideal candidate will create engaging email content, manage targeted subscriber lists, and analyze campaign results to boost customer engagement and sales. This role is key to strengthening Lids’ connection with our community of fans and customers. It reports to the Manager of Email & SMS.

Principle Duties and Responsibilities

• Develop and execute email and text message marketing campaigns aimed at driving traffic to Lids’ websites and physical stores.
• Create compelling, on-brand email and text message content promoting new product launches, exclusive offers, events, and seasonal promotions.
• Segment and manage subscriber lists to deliver personalized and targeted messaging that resonates with diverse customer segments.
• Monitor campaign performance metrics such as open rates, click-through rates, store visits, and sales conversions to optimize future campaigns.
• Conduct A/B testing on subject lines, content, and call-to-actions to maximize engagement and traffic.
• Collaborate with the marketing, store ops, and creative teams to align email messaging with ongoing promotional efforts and branding initiatives.
• Ensure compliance with email and text messaging marketing laws and privacy regulations.
• Maintain accurate and up-to-date customer communication databases, ensuring data hygiene and segmentation.
• Utilize Customer Data Platform (CDP) to analyze customer behaviors, enhance audience segmentation, and personalize campaigns effectively.
• Keep up with industry trends and implement best practices to increase campaign effectiveness and customer engagement.

Additional Principal Duties and Responsibilities

Job Required Knowledge & Skills

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience in email marketing, digital marketing, or retail marketing.
• Familiarity with email marketing platforms (e.g., Klaviyo, SFMC, or similar ESPs).
• Strong copywriting skills with an eye for visual layout and design.
• Data-driven mindset, with the ability to analyze campaign results and refine strategies
• Excellent organizational and project management skills.
• Creativity, attention to detail, and ability to work under deadlines.

Preferred Job Required Knowledge & Skills

• Knowledge of retail industry trends and customer behavior.
• Experience with CRM systems and marketing automation.
• Ability to customize email templates using HTML/CSS.
• Experience using Customer Data Platforms (CDPs) to analyze customer data and personalize marketing efforts.

Education

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