Email Campaign Manager, Direct to Consumer

This role works closely with marketing, product, data & analytics, and legal & compliance partners to deliver successful customer lifecycle campaigns.

What you’ll do

• Communicate with a growing 30+ million member subscriber base and helping to craft communications like:

  • Welcome/Onboarding

  • Upsell and Winback sales copy promoting credit monitoring/identity theft protection products

  • Lead generation (credit and insurance products)

  • Retention and churn prevention

  • Survey invitations

  • Monthly Newsletters

  • Educational material on credit-related topics

  • Administrative product-related comms

• Collaborate with internal Marketing, Product and Data teams and third-party vendors to design and develop effective marketing campaigns.

• Draft and refine compelling email copy that supports product awareness and lead generation. Adapt content to meet the campaign objectives and align with brand voice.

• Translate user research and data into innovative copy that converts. After the campaign, react to lessons learned in the performance data for the next round of testing & optimization.

• Participate in the QA process to help support our goal of high quality output.

What experience you need

• Bachelor's Degree in Marketing, Business, related discipline; or equivalent experience.

• 3 - 5 years of experience in email content creation and management, retention, CRM, Loyalty, or other related functions.

• Excellent editing and proofreading skills to help us to maintain brand voice consistency.

• Strong aptitude for learning product-specific information and translating it into consumer-friendly messaging.

• Proven experience in marketing copywriting and content creation, preferably for consumer financial products or related industries.

• Strong analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization.

• Consistent with Equifax’s 3/2+2 flexible work framework, a willingness to work Tuesday, Wednesday, Thursday in Equifax’s Atlanta-based office

What could set you apart

• Visual design skills: Conceptualize, design, and develop engaging digital creative assets, including graphics, animations, videos, and other multimedia content for CRM channels (email, site, and app).

• Experience with multi-channel marketing journeys (email, SMS, mobile).

• Highly effective communicator and skilled relationship-builder.

• Familiarity writing and/or editing HTML.