Email Marketing Associate

This role is responsible for executing and optimizing email marketing campaigns to deliver a seamless customer experience across consumer journeys. The position involves campaign execution, performance tracking, and collaboration with cross-functional teams to drive engagement and results.

Responsibilities:

• Execute end-to-end email marketing campaigns across consumer journeys
• Manage day-to-day broadcast and trigger-based SMS communication campaigns
• Execute transactional emails (e.g., Subscribe & Save) and YoY campaign initiatives
• Develop and schedule segmentation-focused email content
• Maintain seasonal email calendars based on data insights and business priorities
• Follow SOPs for deliverability, testing, QA, and campaign approvals
• Contribute to email template development, journey mapping, and campaign planning
• Optimize campaign performance through A/B testing
• Track and report on key metrics including open rates, click rates, opt-outs, and conversions
• Provide insights, analysis, and recommendations to improve campaign performance
• Collaborate with marketing, technical, and other internal stakeholders

Qualifications:

• 1–2 years of experience in email marketing or a similar role
• Hands-on experience with A/B testing
• Basic knowledge of HTML & CSS
• Strong analytical and problem-solving skills
• Ability to collaborate with cross-functional teams
• Experience in creating email templates and wireframes
• Good organizational and time management skills
• Bachelor’s degree in a relevant field
• HubSpot certification is a plus