Email Marketing Developer

Summary/Objective

We are seeking a highly motivated and detail-oriented Email Marketing Specialist and Junior Developer to join our dynamic Marketing team. This hybrid role is critical for driving marketing success through the execution, deployment, and analysis of high-quality digital assets, with a primary focus on responsive HTML email development and marketing automation.

The ideal candidate will combine foundational front-end development skills (HTML, CSS, JavaScript) with practical experience in enterprise email platforms, particularly Pardot (Salesforce Marketing Cloud Account Engagement), and Content Management Systems (CMS). This is a great opportunity for a technically-minded marketer to significantly grow their skills in a fast-paced, dual-focused technical and creative environment.

Essential Functions

1. HTML Email Development & Marketing Automation (Pardot Focus)

• Code and Deploy: Design, code, test, and deploy pixel-perfect, accessible, and responsive HTML email templates for various campaigns (e.g., newsletters, promotions, automated journeys).
• Platform Management: Utilize Pardot for list segmentation, dynamic content setup, A/B testing, and campaign journey configuration.
• Quality Assurance: Rigorously test email rendering across a wide range of clients and devices using tools like Litmus to ensure flawless execution.
• Campaign Strategy: Maintain the email content calendar and collaborate with internal stakeholders to manage timely review, approval, and deployment schedules.
• Analysis & Reporting: Track key email analytics and report campaign performance to management, providing data-driven recommendations for process and engagement improvements.
• Troubleshooting: Diagnose and resolve technical issues related to email rendering, platform errors, and campaign deployment.

2. Junior Web Development & CMS Maintenance

• Front-End Development: Write clean, well-structured, and standards-compliant HTML5 and CSS3 for web content, landing pages, and smaller components.
• CMS Integration: Assist in creating, updating, and maintaining website content, modules, and pages within our Content Management Systems ( Craft CMS experience preferred ).
• User Experience (UX) Enhancement: Implement light front-end functionality using JavaScript or relevant libraries (e.g., jQuery) to improve user experience on landing pages.
• Digital Assets: Assist in the preparation and optimization of digital assets for the website using the Adobe Creative Suite (Photoshop, Illustrator).

3. General Development & Collaboration

• Source Control: Manage and maintain development work using version control systems such as Git .
• Collaboration: Partner closely with creative, marketing, and technical teams to translate campaign objectives into functional digital experiences.
• Documentation: Maintain clear, concise documentation for technical processes, code changes, and platform configurations.
• Continuous Learning: Stay current with emerging email development standards, web technologies, and marketing automation features.

Qualifications & Requirements

• Experience: 1+ years of practical experience in front-end development, email marketing, or a related technical role.
• HTML Email Proficiency: Demonstrated experience in responsive HTML Email Development, including knowledge of table-based layouts and addressing email client quirks.
• Core Languages: Proficiency in HTML and CSS (including modern, responsive design techniques).
• Marketing Automation: Hands-on experience with Pardot (Salesforce Marketing Cloud Account Engagement) or a comparable Enterprise Marketing Automation Platform (e.g., HubSpot, Marketo).
• Development Tools: Familiarity with a Content Management System (CMS), version control (e.g., Git), and basic knowledge of JavaScript.
• Design Fundamentals: Basic design skills and familiarity with the Adobe Creative Suite (Photoshop/Illustrator) for asset preparation.

Preferred Qualifications

• Familiarity with CSS preprocessors (Sass/Less) or front-end frameworks (e.g., Bootstrap).
• Knowledge of accessibility standards (WCAG) for both web and email.
• Basic knowledge of SEO best practices.
• Experience with Craft CMS.
• A relevant degree or certification in a technical or marketing field.

Supervisory Responsibility

This position has no direct supervisory responsibilities, but does serve as a coach and mentor for other positions in the department.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as laptop computers, photocopiers and smartphones.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. Specific vision abilities required by this job include close vision and ability to adjust focus. This would require the ability to lift files, open filing cabinets and bend or stand on a stool as necessary.

Position Type/Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday, 8:30 a.m. to 5 p.m. Occasional evening and weekend work may be required as job duties demand.

Travel

Little to no travel is expected for this position.

Education and Experience

A bachelor's degree and or equivalent work experience.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

EEO Statement

Paymentus is an equal opportunity employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, national origin, ancestry, citizenship status, religion, marital status, disability, military service or veteran status, genetic information, medical condition including medical characteristics, or any other classification protected by applicable federal, state, and local laws and ordinances. Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment advertising, pay, and other forms of compensation, training, and general treatment during employment.

Reasonable Accommodation

Paymentus recognizes and supports its obligation to endeavor to accommodate job applicants and employees with known physical or mental disabilities who are able to perform the essential functions of the position, with or without reasonable accommodation. Paymentus will endeavor to provide reasonable accommodations to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so would impose an undue hardship on the Company or pose a direct threat of substantial harm to the employee or others.

An applicant or employee who believes he or she needs a reasonable accommodation of a disability should discuss the need for possible accommodation with the Human Resources Department, or his or her direct supervisor.