Email Marketing Executive

Job Title: Email Marketing Executive
Department: Marketing
Employment Type: Full-Time | Remote
Reports To: Business Manager
About Modelle:
Modelle is a leading modest fashion brand based in Australia, delivering elegant and trend-forward collections since 2019. With a strong retail presence across Sydney and Melbourne and a growing online footprint, we’re on a mission to inspire confidence and style through modest fashion.
We’re now looking for a passionate and creative Email Marketing Executive to fully manage our email marketing initiatives on the Klaviyo platform, elevating the customer journey through engaging, data-driven, and custom-coded email campaigns.

Key Responsibilities:

• End-to-End Email Marketing Management: Take full ownership of email marketing, from strategic research and planning to custom coding, execution, and deployment of all email and newsletter campaigns, ensuring high engagement and conversion rates.
• Klaviyo & Shopify Automation: Design, implement, and optimize all automation emails within Klaviyo flows and manage Shopify notification emails, ensuring seamless customer journeys.
• Creative & Aesthetic Excellence: Collaborate closely with design and content teams to craft visually stunning, brand-aligned, and aesthetically pleasing emails. Possess extensive HTML coding knowledge to custom-tailor email designs and functionality.
• Segmentation & Personalisation: Build and manage audience segments to deliver tailored messages that resonate with our customers’ style preferences and shopping behaviour.
• Performance Analysis: Track key metrics (open rates, CTR, conversions, revenue) and provide insights and recommendations for continuous campaign improvement.
• A/B Testing: Lead A/B testing efforts for subject lines, visuals, and CTAs to significantly improve engagement and conversion rates.
• Database Management: Maintain subscriber list hygiene and ensure compliance with data protection regulations (GDPR, CAN-SPAM).
• Cross-Channel Coordination: Collaborate with digital, retail, and social media teams to align messaging and timing across all marketing channels.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1–2 years of experience in email marketing, ideally within fashion, retail, or e-commerce, with a strong focus on Klaviyo.
• Expert proficiency in Klaviyo is essential, along with experience in other email marketing platforms (e.g., Mailchimp, HubSpot).
• Extensive knowledge and practical experience in HTML/CSS for email formatting and custom coding are a must.
• Strong attention to detail, design sensibility, and understanding of brand aesthetics.
• Analytical mindset with the ability to interpret campaign data and make data-informed decisions.
• A passion for fashion and an understanding of modest style is a strong plus.

Why Join Modelle:

• Work with one of Australia’s fastest-growing modest fashion brands.
• Enjoy a creative, supportive, and purpose-driven culture.
• Opportunities for growth and development within a dynamic retail environment.

Job Type: Full-time

Pay: ₹5,000.00 - ₹7,000.00 per week

Benefits:

• Flexible schedule
• Paid time off
• Work from home

Application Question(s):

• How many years of experience in Klaviyo?
• Which all email marketing platforms experience do you have(e.g., Mailchimp, HubSpot).?

Education:

• Bachelor's (Preferred)

Experience:

• Email marketing: 1 year (Required)

Work Location: Remote