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Email Marketing Executive

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Experience Required: Minimum 1 year
Location: [Add Location or “Remote”]
Employment Type: Full-time

We are looking for a detail-oriented and creative Email Marketing Executive to plan, execute, and optimize our email marketing campaigns. The ideal candidate has at least one year of hands-on experience with email tools, segmentation, automation, and performance analytics.

Key Responsibilities

  • Plan and execute end-to-end email marketing campaigns, newsletters, and automated flows.
  • Create engaging email content, subject lines, and calls-to-action aligned with brand tone.
  • Manage email lists, segmentation, hygiene, and subscriber growth strategies.
  • Set up and optimize automated workflows (welcome series, re-engagement, drip campaigns, etc.).
  • Conduct A/B testing on creatives, content, and send times.
  • Monitor campaign performance metrics (open rate, CTR, conversion rate, unsubscribe rate, etc.).
  • Collaborate with design, content, and product teams to refine email assets.
  • Ensure emails comply with industry laws (CAN-SPAM, GDPR, unsubscribe protocols).
  • Research and implement email marketing best practices and trends.

Requirements

  • Minimum 1 year of experience in email marketing or CRM marketing.
  • Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, SendGrid, MoEngage, or similar).
  • Strong understanding of segmentation, personalisation, and automation flows.
  • Familiarity with basic HTML/CSS for email templates (preferred but not required).
  • Good copywriting, proofreading, and communication skills.
  • Analytical mindset with experience reading and interpreting campaign data.
  • Ability to work independently and manage multiple campaigns at once.

Skills we required:

  • Experience in e-commerce or digital-first brands.
  • Knowledge of customer lifecycle marketing.
  • Basic design skills (Canva , Figma, etc.).

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

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