Email Marketing Program Director

At Vitalant, your work has purpose. Every email you create can inspire blood donors to take action, strengthen communities, and help ensure patients receive the lifesaving blood products they depend on. We’re seeking a strategic, creative, and data-driven Email Marketing Program Director to lead and elevate our national donor communications and engagement strategy.

In this highly visible leadership role, you’ll develop donor recruitment and retention campaigns that connect with hundreds of thousands of blood donors and donor prospects each week. By blending compelling storytelling, innovative marketing strategies, and audience insights, you’ll help drive donor engagement, inspire repeat donation behavior, and strengthen long-term donor relationships. You’ll also play a key role in shaping the future of Vitalant’s donor experience through personalization, experimentation, and impactful creative execution.

If you thrive in a fast-paced environment, enjoy combining creativity with performance marketing, and want your work to make a meaningful difference every day, we’d love to hear from you.

Compensation: $108,000 - $118,000 annually

This is a remote, work-from-home position. Please note: Vitalant does not currently hire individuals who reside in the following states — Alabama, Alaska, Delaware, Hawaii, Kansas, Maine, Massachusetts, Nebraska, Oklahoma, Rhode Island, Utah, and Vermont.

As an Email Marketing Program Director, you'll get to:

• Lead the creative strategy for email marketing by designing and executing an annual plan that prioritizes innovation, testing, and new approaches, while defining visual and messaging standards for donor communications.

• Manage the national email calendar for donor recruitment, ensuring timely delivery of all deployments and coordinating closely with Targeted Marketing and Marketing Operations teams.

• Oversee and enhance email content development, balancing promotional, impact-driven, and urgent messaging while identifying opportunities for fresh storytelling and adapting quickly to blood supply needs.

• Write and edit a significant portion of donor email communications, particularly for major campaigns and urgent appeals, while guiding content development across teams.

• Partner with the Creative Solutions Team to elevate design standards, developing mobile-first, visually compelling email layouts that drive engagement beyond standard templates.

• Drive innovation and experimentation by testing new approaches, analyzing performance, and applying insights to improve future campaigns and inform broader marketing strategies.

• Provide guidance and establish standards across the organization to ensure consistency in email quality, voice, and donor experience.

• Stay current on email marketing trends, introducing new ideas related to dynamic content, personalization, and AI integration.

• Oversee operational excellence of the email channel, including deliverability, unsubscribe trends, list hygiene, and vendor relationships.

This role plays a critical part in strengthening donor engagement and ensuring Vitalant can effectively connect with communities to support its life-saving mission.

Requirements:
Knowledge/Education
Bachelor’s degree or higher in marketing, communications, journalism, or a related field, preferred.

Experience
5+ years of experience managing email marketing campaigns, with a proven track record of increasing engagement and improving results through creative approaches, preferably in a nonprofit setting.

Skills/Abilities

• Must possess the skills and abilities to successfully perform all assigned duties and responsibilities.

• Must be able to maintain confidentiality.

• Excellent writing, editing, and storytelling skills, with the ability to communicate complex marketing concepts to non-experts.

• Strong leadership skills with the ability to define strategy while managing day-to-day execution.

• Ability to collaborate effectively with Digital teams, Marketing Operations, and Creative Solutions partners.

• Proficiency in analytics and data visualization tools, with the ability to interpret data and adjust strategies for maximum impact.

• Expertise in email marketing platforms (Eloqua experience a plus) and working knowledge of HTML/CSS for email.

• Strong focus on creativity, innovation, and continuous improvement through testing and experimentation.

• Ability to manage multiple priorities and adapt quickly to changing business needs.

• Knowledge of blood banking is a plus.

Additional Requirement
Portfolio required demonstrating past email campaigns, including at least three examples with objectives and results.