Email Marketing Specialist

We are seeking a skilled and results-driven Email Marketing Specialist to join our construction estimation company. The ideal candidate will have 3–4 years of hands-on experience in creating, managing, and optimizing email campaigns targeted toward contractors, builders, architects, and construction companies across the US. You will be responsible for generating high-quality leads, nurturing prospects, and supporting the company’s marketing and sales strategies through targeted email outreach.

Key Responsibilities:

• Create, execute, and manage targeted email marketing campaigns for construction estimation services.
• Develop effective email sequences for lead generation, cold outreach, and client onboarding.
• Monitor campaign performance and optimize based on open rates, click-through rates, and conversions.
• Build and segment email lists for contractors, GCs, architects, and property management companies.
• Write compelling and professional email copy aligned with the construction estimation industry.
• Conduct A/B testing to improve subject lines, templates, and message flow.
• Maintain email deliverability, list hygiene, and compliance with email marketing regulations.
• Collaborate with the sales and business development teams to align campaigns with company goals.
• Analyze data and prepare weekly/monthly performance reports.
• Use CRM and email tools like Mailchimp, HubSpot, ActiveCampaign, or similar platforms.

Required Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred).
• 3–4 years of proven experience as an Email Marketing Specialist or similar role.
• Strong understanding of email automation, drip sequences, and lead nurturing.
• Experience working in the construction, engineering, or estimation industry is a plus.
• Excellent writing and editing skills with the ability to craft professional and engaging emails.
• Experience with email marketing tools and CRM platforms.
• Strong analytical skills and data-driven mindset.
• Ability to work independently and meet deadlines.

Key Skills:

• Email Campaign Management
• Lead Generation & Nurturing
• CRM & Automation Tools
• Audience Segmentation
• A/B Testing
• Copywriting & Editing
• Reporting & Analytics
• Understanding of Construction Industry (preferred)

Why Join Us:

• Work with a fast-growing construction estimation company in the US market.
• Opportunity to build and scale the email marketing department.
• Collaborative and growth-focused environment.
• Competitive salary and performance-based bonuses.

Job Type: Full-time

Work Location: In person